Wine is undoubtedly one of the great protagonists in Spanish gastronomy and society. For this reason, Insolitas, a brand that is characterized by the careful selection of lovers and collectors of great wines and spirits, was born with the aim of offering lovers of great wines an exclusive experience. This is why Insolitas offers an exceptional consumer portfolio, the ability to expand knowledge and experience in the region, personal care and unique services in Spain.
With the “X-ray of great wines and distillates”, Insolitas publishes the study of consumption and purchase habits of Great Wines in Spain, Insolitas presents, its first study carried out by consumers in which the conclusions are produced as new and interesting. that 6 out of 10 Spaniards would like to buy more, they would buy more expensive wine.
The Spanish and wine have an increasingly special relationship
Regarding the level of knowledge within the wine sector, data from the study shows that 1 in 4 people think they are interested or knowledgeable about the world of wine. When choosing to buy wine, the three main Spanish factors are region (67%), price (57%) and revaluation potential (28%).
Another movement that has entered Spain with force in recent years is the Great Wines, which have become a test for their quality, trajectory, prestige and history. Bottles from the world’s major denominations, from 1% of the best terroirs in the world and which generally receive significant amounts and which increase in value between 4% and 8% each year*: aging wines and collectibles that can be. but he also enjoyed his inheritance for years. This type of wine is a clear example that wines improve over time, not only in quality and taste, but also in value.
According to the “X-ray” of great Wines and distilling consumers of more than 70% of the Spaniards in the universe I would like to expand the knowledge and experience of Great Wines. Currently, 3 out of 10 Spaniards already consider themselves to be high wine consumers and more than half of Spaniards are studying to increase their consumption of this type of wine. This shows the great potential that great wines have in our region, where ideas such as revaluation, buying wines in advance or collecting them are yet to be propagated.
According to Audrey Vigne, Head of Unusual: “Picking great grapes not only allows the wine to develop and increase its full potential, thus increasing its fruitiness, but also has an important emotional component. Time is a factor and a factor in the “market desire”. This mixture with the quality of the terroir, the taste of the beautiful wine and the marquis, participate in the renewal of great wines. It requires some experience to be able to store the wines in the cellar in optimal conditions and to preserve them. Investing in wine is therefore often a lover’s choice and we provide a full and reliable service from Unusual.
Investing in great wines sounded like an option
Do the Spaniards want to invest their money in the world of Great Wines? The answer is clear: 42% of those surveyed state that they already plan to dedicate more than three hundred euros to the consumption of Great Wines this year. According to a study, when it comes to investing, half of Spaniards who invest in wine buy bottles that they resell later, while the other half only buy wines that age at a better time.
A more common wine cellar
Within the great world, that is wine, sounded the concept of aging, which is more and more successful in the country. A wine is considered to be aged when it meets the appropriate requirements to mature more slowly in the bottle. It is clear that there are wines that get better with time and that is why 1 in 2 Spaniards decide to drink the bottles they consume between 2 and 5 years ago.
In Primeurs, the purchase model is still unknown in our country
One of the most important services of the unusual exclusive is access to en Primeurs, an advanced method of procurement for the best wines produced by exclusive chateaux. In addition, it guarantees that the wines of the most honest production are obtained at a price below the market. In this form of exclusive, advanced purchase, many Spanish consumers prefer local products. Marketing in Primeurs is already widespread in the countries of France or Italy, but today, in Spain, the concept of this type of marketing is still largely unknown, now, only 24% of those surveyed say they know what wine shopping is in advance.
“This x-ray confirms the conviction that we have a lot of unusualness in the Great Wines market, not only through design and knowledge, but also through experiences such as the exclusive tastings that we organize, where they can discover much more about this exciting world and enjoy the best wines”. concludes Audrey Vigne.
Unusual, a brand of high luxury wines and spirits lovers and decums, presents his study “X-ray of great wine and spirits eater”, among which there are:
- The region, the price and the potential of revaluation, the three things that Spaniards consider most when buying wine.
- 70% of Spaniards are interested in increasing their knowledge and experiences in the world of Great Wines
- Advanced wine purchase activity with great potential for growth in Spain, since only 24% of the population knows this concept