Sunday, October 2, 2022

Motorola and Pantone, a partnership that combines the best of technology, color and design

Motorola never ceases to amaze us, as it hands-on with the launch of its new devices. It also announced a major partnership with Pantone, a color professional.

Motorola has been driving innovation in technology and mobiles for almost a century. They have seen how their smartphones can serve as a medium of expression. In addition, the representation, association and transformation of who they are and what they see around them. They also know that colors are incredibly powerful and can stimulate emotion, drive action, and even play a role in decision-making. Color can set the tone for moments big and small. And just like smartphones, they can help tell stories and connect with the world around us.

Motorola and Pantone

With this in mind, Motorola turned to the Color to partner and the global authority to stay ahead of trend and design. In this way, he announced a multi-year strategic partnership between Motorola and Pantone. World authority on color and expert in color analysis and production.

Take advantage of color as a messenger with Pantone

For more than 55 years, Pantone has been the world leader in color consistency and accuracy for brands and designers around the world. He has mastered the fields of color, inventing graphics, fashion, and product design, helping designers bring to life his vision of inspiration from realism. In addition, Pantone provides consulting services, forecasts, global color trends and advice to companies on color in brand recognition and product development through the Pantone Color Institute™. The design world generates Pantone’s annual Color Trends and Intelligence Predictions Predictions, and more than 10 million designers and manufacturers rely on Pantone to help inform color criticism and design decisions, and to predict consumer behavior.

It is important for the Motorola brand to determine the right design elements and features to best meet the needs of its customers. The global range’s exclusivity with Pantone is the next step in its commitment to empowering self-expression, enhancing its relationship with color and providing critical insight into macro design trends, including their impact on the application of materials.

“We are delighted to be a strategic partner of a reputed and influential brand like Pantone”, said Ruben Castano, executive director of consumer experience at Motorola. ,By combining our consumer-focused technology leadership and innovation with Pantone’s expertise in color trends, predictions and market research, we will provide our customers with another valuable way to express themselves through their devices.”

During the long-term partnership, Motorola will have access to Pantone’s trend insights, experts from the Pantone Color Institute, and a curated subset of colors with strong design trends, including Pantone Color of the Year.

“Motorola exists to design, create and deliver purposeful innovations to people around the world and has a strong track record in developing intuitive products,” said Eli Cheng, Pantone’s vice president and general manager. “At Pantone, we share these values ​​and are excited to work with Motorola to highlight the importance and power of design precision, innovation and self-expression in color and technology.”

Designers from both companies will work closely with the Pantone Color Institute as they continue to develop this partnership and incorporate color psychology and strategy into their upcoming product portfolios.

The fusion of the power of color with technology

It will start with the launch of the partnership Motorola Edge 30 Neo, which has four Pantone colors: Ice Palace, Aqua Foam, Black Onyx, and the Pantone Color of the Year for 2022, Very Perry. The colors chosen for the Motorola Edge 30 Neo are the result of an earlier collaboration between the Pantone Color Institute and the Motorola teams, creating colors for this device based on trends and fundamentals that align with the brand and strategy.

The new Motorola Edge 30 Neo expresses a lot with its colors

  • ice palace It is a shadow that prompts our creativity to envision a new future or a journey to a larger galaxy in the imagination. It mimics the reflected radiance of stars and provides luxury and longevity.
  • aqua foam It is an organic color for everyone that is inherent in nature and soothes the soul. It is neither masculine nor feminine. In contrast, the Aqua Foam’s technical appearance is ultra-modern and its dreamy tone speaks of a light-filled future.
  • black onyx It represents protection and security, strength and confidence, and is a deep black shade inspired by minerals. This color is practical as well as glamorous and speaks volumes of the feel. Its graceful appearance is considered the embodiment of sophistication.
  • very peri It is the color of reckless confidence and fresh appearance that inspires dreamers and empowers creators. It’s complicated, but it has great appeal. It is a colorful tone that dissolves lines in a new decentralized world and builds connections between generations, genders and cultures.

Motorola Edge 30 Neo It will be available in Europe and Latin America. For more details and pricing information, contact your local PR representative.

There is no doubt that when two great people come together, only more impressive projects arise and that is exactly the case with Motorola and Pantone.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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