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Saturday, March 6, 2021

Mukesh Ambani’s Jio surpasses Apple, Amazon, Alibaba, world’s 5th largest brand

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Mukesh Ambani’s company Reliance Jio has become the fifth strongest brand in the world in just four years. This has been claimed in the Brand Finance Global 500 2021 report. In this list, the world’s strongest brands are ranked. Reliance Jio has overtaken the giants like Apple, Amazon, Alibaba and Pepsi. Reliance Jio is the only name from India among the world’s strongest first 10 brands. In terms of brand strength, Reliance Jio has achieved 91.7 Brand Strength Index (BSI) points out of 100 and AAA + ranking.

The strongest brand announced by Brand Finance is WeChat, which has a Brand Strength Index (BSI) score of 95.4 out of 100. Auto giant Ferrari took the second position, with Russian banks Sberbank of Russia and Coca-Cola being the third and fourth strongest brands in the world. The report states that Jio is the fastest growing brand in terms of brand value in the telecom sector While the entire industry is witnessing negative growth, the brand value of Jio has increased to $ 4.8 billion.

TCS third most expensive brand among IT companies

According to another report by Brand Finance, Tata Consultancy Services (TCS) is the third most valuable IT brand in the world. In this sense, Accenture and IBM are ahead of TCS. The report found four Indian companies TCS, Infosys, HCL and Wipro among the top ten companies in the world. The brand value of TCS increased by 11 per cent to US $ 15 billion. Accenture retained the title of the world’s most valuable and strongest IT services brand with a brand value of $ 26 billion, while IBM finished second with a brand value of $ 16.1 billion. According to the report, Infosys was ranked fourth in terms of brand value, HCL was ranked seventh and Wipro was ninth.

World’s third largest telecom operator

In 2016, Jio entered the Indian telecom sector. Today, Reliance Jio has become India’s largest and third largest mobile network operator in the world with more than 400 million subscribers. The report says that Jio has delivered affordable 4G network to millions of consumers in Indian markets. Jio completely changed Indians’ habit of using data. The revolutionary change in the data consumption of Indian customers is called the ‘Jio Effect’.

There is no shortage or weakness

On all parameters such as accurate conversion of ideas, brand reputation, brand recommendation, innovation, customer service and economy, Jio has scored better than its rivals. The report says that there is no deficiency or weakness in the Reliance Jio brand. Jio has broken many conventions globally and is getting full support from its customers.

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