Thursday, September 28, 2023
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National holidays 2023: which drinks are most searched for by Mexicans on social networks?

The national holidays are just around the corner and we want to celebrate with them Beer, tequila, mezcal or pulque, drinks that increase their presence on radio and television. But in this day and age of digital media, some are more searched by Mexicans on social networks than others, including here Unotv.com We’ll give you the details.

What drinks are most searched for online by Mexicans?

According to an analysis by Tagger by Sprout Social the influencer marketing platform, not only increases the consumption of alcoholic beverages during the holidays but also attendance and mentions several Mexican brands on social networks.

This season, like the rest of the year, content creators are increasing the amount of mentions of various typical, popular and traditional drinks. J. pointed this out. Orge Zerecero, Strategic Director for Latin America at Tagger.

“As the year progresses and also during national holidays, the presence of various brands on networks increases, with consumers and content creators increasing the volume of mentions of various typical, popular and traditional drinks.”

Jorge Zerecero, Strategic Director for Latin America at Tagger.

Mexican beverages are included in the company’s results most followed and mentioned In the social networks where beers take first place are:

  • corona
  • Victoria
  • Indian
  • Hornito’s Tequila
  • horseshoe
  • Bohemia
  • Jose Cuervo
  • Mezcal Alerón
  • Tonayan
  • Mezcal 400 Rabbit

“In the top five, at least three beer brands (Corona, Victoria and Indio) have the most followed social networks, with Corona taking the lead with 15 million followers on its Facebook account alone. “In addition, Hornitos and Herradura tequilas continue to be among users’ favorites with 2 million 117,000 followers added to their Facebook, Instagram and Twitter accounts.”

Jorge Zerecero, Strategic Director for Latin America at Tagger.

In its quarterly report Index of Tagger’s alcoholic winter and spring drinks revealed that more than 137,000 releases were made from January to May 2023 22,700 influencer accounts in this category. With an average engagement rate of 1.08% per post, an estimated earned media value of $614 million was generated.

Nation World News Desk
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