Netflix announced Tuesday that users in 100 countries will now pay more for their subscriptions to share the platform with people outside their home, as part of a plan to diversify its income.
The streaming service tested this new formula in a few countries over the course of a year. In fact, he has already fulfilled it in Canada, after 2022 is difficult.
“Netflix is a single family use account,” the company said in a statement.
Netflix said more than 100 million household accounts have joined the service this year, affecting its “ability to invest in new shows and movies.”
Netflix is looking for more revenue
Netflix has experimented with “rental” or “communication” accounts, where subscribers can add additional users at a higher price or transfer viewing profiles to separate accounts, in some markets. On Tuesday, he announced that he plans to expand the project to more than 100 countries.
Since Netflix’s growth has tepid in the last year, the company has poured in to be delivered is based online in Silicon Valley, California, to encourage people who have been watching for free with shared tickets to start giving a service without alienating subscribers.
“This system sharing initiative helps us have a larger base of potential paying members and help Netflix grow in the long term,” said Co-CEO Ted Sarandos.
The TV broadcasting giant recently told financial analysts that it has postponed an extensive campaign against the shared ticket system “to improve the member experience”.
In this sense, Netflix stated that it would ensure that subscribers had seamless access to the service outside the home or on various devices, such as tablets, televisions or smartphones.
In April, the company reported that its number of subscribers had reached a record 232.5 million in the first half of the year and that its new ad-supported division was doing well.