Netflix is trying to change its brand strategy after many controversies in recent months caused by the war against common policies, especially in Spain, which is why the company has decided that its goal is to limit the carbon footprint generated by its productions. around the world
“Our consultants read the scripts and have the ability to identify less emissions in our productions,” said Ester Velasco, head of Netflix Spain in the celebration of Series Manía. “So that if the actors come from different places, they ask themselves: “Is it possible that they can come by plane?
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“Or we think about some rental cars, can they be electric? Can they drive a character so that the viewers who are watching can move it?” For Velasco, the Netflix chain, its center is in Spain, which recently changed to use only electricity from renewable energy sources.
The producer of all time in Love, Diego Betancor, also spoke about other things that the company is going to introduce, such as second-hand clothes, or to establish “meat-free” days of production. Except for LED lights or batteries instead of generators using gasoline to operate.
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“We are in a climate crisis”
“We are in the middle of a climate crisis and we have to take decisions,” said Betancor, who admits that it has been a little difficult to adapt to these changes. “At first it was complicated, but in the second week of shooting, we couldn’t find our lead actress since every time we fell in love.”
“I spoke with one of the truckers, explaining to him how important it was to reduce our fuel consumption,” recalled the producer cheerfully. Undoubtedly an important decision from Netflix, one of the world’s largest companies in the production of content for television and film.
