Sunday, June 4, 2023

Netflix warns ‘telcos’ about shared passwords

Netflix has warned telecom operators about an impending crackdown on passwords in view of a possible protest by them.

Las Protest against shared passwords Of Netflix not only starts with users, but also Telecom companies can do their work About this. that’s why the streaming firm has Warns of imminent crackdown on ‘telcos’ According to Daniel Thomas in the Financial Times.

Netflix has maintained Negotiations with UK Telecom Groups which carries the transmission group service ahead of a campaign against account sharing expected later this month.

US group, which said that Free use of your platform has impacted your ability to invest in new TV shows and movies plan to start Alert customers about shared account breaches in coming weeks According to people familiar with the situation.

telecommunications group that Use Netflix as part of the included TV content People familiar with the talks said they met last week over the planned warnings. companies like Sky, BT, Virgin Media and TalkTalk Offer Netflix as part of bundled broadband and TV content deals.

But people who were close to the talks said that There was a risk of complaints from some customers, many of whom have become accustomed to sharing their account details with family and friends, an activity to which the company previously turned a blind eye. One person described it as a “good companion” for groups that offer the service as part of their membership.

According to a person familiar with the matter, call centers for telcos are likely to respond to questions and complaints after the plans are implemented, meaning they are likely to require closer cooperation with Netflix.

The company had tried to ensure that its partners were informed about its plans as they progressed in recent months, said a person close to the talks.

Once the account sharing operation is initiated, customers will be encouraged to set a primary location Which would mean that anyone living in your household could use your Netflix account, according to People.

If you find that the account is being used outside that primary location, the account holder will be emailed about the additional usage,

The advisory will be implemented in most of its key markets, including the US and the UK. To prevent non-subscribers from freely using customer passwords and instead convert them into paying customers.

Netflix estimated in April that more than 100 million households worldwide shared accounts with other users.

the company will was forced to delay the planned launch of its Action Against exchange of accounts from 1st to 2nd quarter of the year.

after drastic measures in Canada, New Zealand, Spain and Portugal In the first quarter, Netflix said in a letter to shareholders that its new streaming service “share payment”, in which customers share their account with people outside their household for a fee, resulting in a “Cancellation Response” Due to which the membership growth decreased.

But Netflix said that after the initial decline Customers soon began adding “Additional Member” accounts. To increase revenue and convince management that it is doing it “the right way”.

In Canada The Paid subscriber base now higher than before launch of paid sharing service the company said.

The streaming service looks to improve profitability in the face of increased competition from rivals such as disney and apple,

Netflix is ​​trading at $334.18, continuing a decline that began on Friday, and is below the 70-period moving average over the past six candles. Meanwhile, EI indicators are mostly bullish.

Nation World News Desk
Nation World News Desk
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