Technology multinational Apple on Tuesday announced a hardware presentation event slated for September 14, the date everything indicates it will show the new iPhone phone model to the public.
With a short message that reads “From California to the world. Join us for the special Apple event broadcast from Apple Park, the firm directed by Tim Cook The press and iPhone fans called for next Tuesday.
The event will begin at 10:00 local time (12 noon in Colombia) and can be followed online through the Apple website.
As usual, the Cupertino (California, USA) company was quite secretive in its announcement and did not elaborate on what it would unveil on Tuesday, although all indications suggest that it will be the iPhone 13.
Apple always shows its new phone models during the first half of September, usually on the Tuesday or Wednesday after Labor Day in the United States, which is celebrated on this Monday.
The only exception to this tradition it was last year, When the event had to be postponed until mid-October, due to logistical problems arising out of the COVID-19 pandemic.
On this occasion, the special press has not received a face-to-face invitation, so it is most likely that the presentation will once again have a 100% digital format, as has been the case with all Apple events since the start of the pandemic. .
The current iPhone model, the 12, has been very well received by the public, and its sales have contributed decisively to Firm’s profits to shoot up to 66% year-on-year According to accounts submitted by the company in July, up to $74,129 million.