Monday, June 5, 2023

New studio that helps brands leverage the best of AI and technology

Today’s ever-evolving technological environment, along with the exponential growth of AI-based digital products, has increased consumer demand and appetite for high-quality digital experiences across industries. With an AI-enhanced agency approach, Globant Create will provide a comprehensive end-to-end approach addressing all aspects of digital marketing: from strategy to engagement, from technology to creativity, from acquisition to loyalty, and from knowledge to critical Until experience

Globant Create is born from a combination of former digital sales and digital marketing studios, and incredible talent joining the Globant family through the acquisition of creative and performance agencies in recent years, such as Habitante in Europe and Ad_Bid in Latin. and KTBO America. Starting today, experts in marketing, creativity, strategy and product management will work collaboratively in this new studio and closely align with Globant’s 35+ other studios to leverage AI and other technologies, along with their experience across various industries and markets Will join. Globant Create will become one of the most certified and recognized creative organizations globally with partnerships with Adobe and Salesforce, along with being one of the few major Google partners around the world.

“Globant Create is the one-stop solution for all marketing needs. We explore how AI, along with other technologies, can be applied to marketing and creativity, and build competitive advantage on a global scale. But by leveraging best practices, we will accelerate the growth of our customers.” says Pepe Chamorro, a creative executive with over 25 years of experience and recently appointed director of Studio Globant Create. And he adds: “At Globant Create we see technology as the vehicle to move the world forward. as form and consider creativity as the energy behind it.”

“Globant has become a global leader in digital and cognitive transformation. Strengthening our creative value proposition under a unified top team and leveraging best-in-class technologies and world-class delivery is a new milestone on our growth path. “, declares Martin Migoya, co-founder and CEO of Globant. “We believe that brands and technology are more connected than ever. Consumers are asking for more personalization and better interactions, and it is time for every brand to find the best way to leverage AI and data, along with other advances Together.”

With this new offering, Globant will leverage its experience with customers such as Kellogg’s, Mattel, Janssen, Uber, Nissan, Unicredit, Samsung, LaLiga, Electronic Arts, McDonald’s and Virgin Telco to address resume marketing needs Could

Nation World News Desk
Nation World News Desk
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