Demian Rugna’s film will attract more than 60,000 viewers in its first week of release and will soon surpass You Don’t Sleep as the most watched national horror film of the last quarter of a century.
With over 60,000 tickets sold in 136 theaters in its first seven days, When evil Lies is about to break many records within the horror genre in Argentina
as Reported by OtherCines.comIn its first week, Rugna’s film debuted in third place at the domestic box office but had a better average per theater than The Wonders (up to and including Tuesday, the 14th, the national film collected 720,000 pesos per screen against 630,000 for the Marvel/Disney production).
Moreover, with 60,000 tickets in its first week, When Evil Lies is now in the seventh place of the annual ranking of Argentine cinema and may even rise to second or third place on the 2023 podium, leading the thriller extortion with 550,000 viewers.
But that’s not all: Soon, When Evil Lies may be the most watched national horror film of all time with reliable statistics (1997 to date).
In fact, no production in the genre has broken the barrier of 100,000 viewers, something that can be achieved when it ends next week if, as expected (and known on social networks), the word-of-mouth is positive.
Let’s look at cases of past successes with good starts but also confusing falls:
You Don’t Sleep (2018), a co-production between Spain, Argentina, and Uruguay directed by Gustavo Hernández, sold 71,029 tickets in 182 theaters in the first week, but then fell 76% in the second week and ended up with almost 100,000 seats (99,400).
Cold Sweat (2011), by Adrián García Bogliano, sold 46,886 tickets in 47 theaters in its first 7 days, then lost 53% in the second week and closed with a total of 82,700 tickets.
Resurrection (2016), by Gonzalo Calzada, attracted 32,259 viewers in 70 theaters, falling 60% in its second weekend and ending with 63,200 tickets.
Fear (2018), by Demian Rugna himself, started with 14,049 people in 88 theaters, fell 59% in its second week, and closed with 30,200 viewers.
Sources: Ultracine and INCAA Control Management.
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