The NFL returns to London this month and Tottenham Hotspur Stadium will host two fixtures as American football returns to England for the 16th year.
On Sunday, the Jacksonville Jaguars will play the Buffalo Bills before the Baltimore Ravens take on the Tennessee Titans a week later on Sunday, October 15. The fixtures are scheduled as part of the agreement signed between the football club and the NFL, which will last until the 2029/ 30 season.
The home of Spurs will continue to host a minimum of two games per season as part of the deal but with the United Kingdom’s rapidly growing audience, the number of games played in north London could be reduced. which will increase over the years.
Ahead of this week’s contest, the official NFL X – formerly Twitter – account started the pre-game hype by changing their bio. At the time of writing, it read: “back to Tottenham”.
The change to their account, which has more than 33 million followers, comes after they received backlash from supporters for updates on their social media accounts. On Sunday night, the media firestorm surrounding Taylor Swift’s love story with Travis Kelce of the Kansas City Chiefs continued as the pop star attended their game with the New York Jets alongside Patrick Mahomes’ wife. Brittany and Wrexham AFC co-owner Ryan Reynolds.
The Chiefs have now won twice with Swift in attendance but supporters called out NFL social media channels for trying to keep the hype going. This comes after their page updated their X header photo as an image of Swift before changing their Instagram profile bio to ‘Chiefs are 2-0 as Swifties’.
It seems that Swift’s influence is not the only social media channel. According to Fanatics, Kelce’s jersey sales have increased 400% and his online following has grown more in the last two weeks than in three Super Bowl appearances.
Backlash from supporters resulted in the removal of the picture and bio less than 12 hours later. And as mentioned before, it now reads “coming to Tottenham”