GOP presidential candidate Nikki Haley on Thursday launched a new television ad calling out former President Donald Trump in a call to end the “chaos and drama.”
The ad titled “Moral Clarity” touts the former UN ambassador as someone who can return values and global leadership to the White House, an implicit dig at the four-time Trump impeachment.
“We must leave the chaos and drama of the past and strengthen our country, our pride and our purpose,” Haley said in the 30-second ad.
The rising Republican presidential candidate spent a whopping $10 million to air the ad in the early voting states of Iowa and New Hampshire.
“A president must have moral clarity and know the difference between good and evil,” Haley, 57, said in the ad. “It’s time for a new generation of conservative leadership.”
Haley, riding a wave of improving poll numbers and big-money endorsements, hopes to leapfrog rival Florida Governor Ron DeSantis into second place and establish herself as the primary alternative to Trump.
The ad is his first major foray into the airwaves after months of slowly building support. Her campaign has boasted a new electric atmosphere at recent campaign events with many attendees tuning into Haley’s message for the first time with just six weeks left in the Iowa hasn’t yet.
The former South Carolina governor sought to hit a sweet spot in warning Republican voters against the danger of sticking with Trump without angering his most loyal supporters.
Haley has so far produced outstanding performances in three GOP presidential debates, winning plaudits for offering more moderate stances on flashpoint issues such as abortion rights.
Voters responded positively and pushed Haley into a virtual tie in many polls with DeSantis, who has been reeling for months amid questions about her likability and brutal attacks on Trump.
Haley also consolidated support in a narrower field as former Vice President Mike Pence and Senator Tim Scott fell in recent weeks.
He won a big boost this week when the Koch network of conservative megadonors endorsed DeSantis. The group says he has the best chance of winning the general election, a key selling point for Republicans who fear Trump is too unpopular to win a rematch with President Biden.