AUSTIN, Texas (AP) — Each Texas Longhorn offensive lineman on scholarship will receive $50,000 annually for the use of their name, image and likeness to support charitable causes, a new nonprofit announced Monday.
Horns With Heart said that “The Pancake Factory” will begin in August 2022. The organization said it hopes to expand the program to other football status groups and Longhorn athletes in the future. The name comes from the “pancake” blocks that linemen sometimes make during play.
Horns With Heart’s announcement said it was founded by six Texas alumni and supporters “with experience in a range of industries and disciplines” to make a positive impact on local communities, but did not specify who they are. Horns With Heart did not immediately respond to an email request for comment.
The effort is capped at $800,000 annually, which will involve 16 scholarship linemen.
The announcement comes with the opening signing day for football recruits coming up on December 15th. Texas finished 5-7 this season and will not play in a bowl game, and coach Steve Sarkeesian has identified the offensive line as a key recruiting area.
It also comes days after another Texas-named, image, equality initiative, Clark Field Collective, announced $17 in pledges to help facilitate NIL deals for Longhorn athletes in varsity sports. There were 10 million.
The NCAA earlier this year allowed college athletes to start earning money based on their qualifications and celebrity, without fear of jeopardizing their eligibility or putting their school in danger of violating amateurism rules. Without those who stood for decades.