The digital revolution has generated new forms of production and developed consumption standards. With this change, the cooperative economy is born, a system in which Goods and services are exchanged and exchanged through digital platforms.
According to the National Administrative Department of Statistics (DANE), the unemployment rate stood at 11.2% in April 2022, showing a significant decrease compared to the 15.5% registered in the same month of 2021. Additional economic income to face reactivationThe challenges left by the pandemic have become a constant to overcome.
Although economies were affected by this global phenomenon, doors have been opened to other social, business and development dynamics as well. According to the Columbia Tech 2021 report, there are more than a thousand startups that contribute to national reactivation through innovation and technology, compared with last year’s cuts.
In the case of Rappi, with over 100 million downloads, over 3,000 affiliates and 40,000 affiliated businesses in Colombia, it has become a enabler of opportunities and a fundamental player in the economy of the country and region. Being a 100% digital entity, it transfers savings to customers in physical structures, lower costs and more benefits; To provide state-of-the-art utility through technological advances.
Digital platforms have been a channel in the formalization of industries and this is demonstrated by the results of a digital platform study conducted by Fedesarolo, which shows that 18% are encouraged to keep records of the Chamber of Commerce, 15% have have developed new lines of business, 28% have been encouraged to obtain debit cards and 37% credit cards.
Companies born from the collaborative economy have been efficient because they have created new ways to respond to the needs of consumers and have contributed to easing the day-to-day problems of thousands of people who require additional or recurring income.
There is no growth or development without flexibility, although it is a concept that does not originate with a cooperative economy, it is directly linked to it. We will be stuck in time and we will not leave the social, political, economic, business structures that we have implemented so far. Ability to move quickly to respond to challenges posed by new contexts It is essential to be able to advance in all areas.
*opinion column On behalf of the General Manager of Rappi Colombia on the Allied Economy