Opinion: The sound of silence doesn’t add to the excitement of Sunderland fans

We live in a world of instant information gratification. We are now served so well by online news outlets and social media that we expect to be immediately aware of what is happening.

Football clubs are businesses. But they are more akin to an entertainment organization than a bank. Entertainment businesses require audiences to either come through the door or pay for a subscription. As such they will be given information to not only provide details of who is showing when, but also to ensure that they are on the minds of potential viewers day to day.

Like any football club Sunderland is all about getting the fans into the field. While broadcast revenue is a much larger proportion of income, without the fans packing the stadium I’m sure pitch sides and other advertising revenue will take a hit.

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The same can be said about shirt deals. Kit makers want the shirts to be sold and the sponsor wants as many fans as possible to run advertising billboards around the world.

We all appreciate that we don’t expect Alex Neal to update us every five minutes on Twitter or on the club’s website about the players he will bring in to strengthen the team for the upcoming campaign.

However, the only real message we have received from the club over the past three weeks is KLD’s statement on the crypto consortium that wants to acquire Donald and Methven’s shares.

In the days gone by many top division teams will find a way to play the last game of the season in next season’s new kit. The perfect way to pack the club shop at the last whistle.

I can’t believe the club couldn’t give fans a preview of the new kit until now, even though they decided it wouldn’t be on sale until mid-July.

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If nothing else it would have given us all something to discuss and talk about while we wait for the conveyor belt in advance of the signing that is going to AOL I in the coming weeks!

Yes, we know the pre-season fixtures and I’m sure many are looking forward to a trip to Portugal and Dundee, but the club is a lot and fans must communicate that.

“Nature hates a void” so the saying goes, but so should football fans, especially in an era where information abounds.

That void is often filled with rumors that Club X is buying players and selling Y players, and as we have seen in recent weeks this group or that group is looking to bid for all or part of the club. Is.

We are undoubtedly the best supporters in the world. The fact that over 30,000 season tickets have already been sold provides further evidence, given that there has been little or no effort on the part of the club to sell the upcoming season.

The club should set the mood for the season ahead. Why not talk to Speakman or KLD about your hopes for the coming season? When the kids return they report on how the training is progressing along with the fitness of the squad.

Even news about the condition of the pitch after Ed Sheeran and plans to make sure it’s pristine next season gives us all a glimpse inside the stadium and keeps us thinking about the season ahead. forces.

Photo by Robbie J. Barrett – AMA/Getty Images

Will it be too much for Alex Neal to talk about his thoughts on the state of the championship next season, the games he is looking forward to, where he feels the team needs to be strengthened and fingers pointing crossed, how happy he was. The long-term future of the project to return Sunderland to the Premier League?

A wall of silence at the club sends the wrong message – it opens the door for doomed voices to say that the silence simply proves that the club is in trouble internally and there is nothing for fans to get even a little excited about. about.

Set the mood and give us something to get excited about. We want to talk with our fellow fans about the positive news from the club, not guessing why it is so cool.