Today we are talking with Pedro Lozano COO of Imascon, the pioneer of the Aragon startup in the augmented reality and also in the metaverse.
According to Lozano, “the reality is metamorphosed and augmented by a new ecosystem that is part of the new generation of the Internet to interact in the 3D world.”
Today we will talk about Metaverse and the growth of SMEs with Pedro Lozano, co-founder and COO of IMASCON.
Felipe Pérez Babel: “Technology is for human development”
Imascono has grown from 12 years of product development and Lozano talks about its beginnings “started with the smartphone and the future will go through mobile applications”
As for the mixed reality, the COO of Imascon says “to make humanity more human and to make technology more natural” and adds “we need both hands to be busy and enhanced glasses or contact lenses allow us to go hands free”.
Imascon is impacting the US educational system with its Chromville application implemented in more than 120 countries and with more than 1 million downloads for creating resumes. There are coloring sheets “because the children leave the basic skills as educators” Lozano teaches that they continue “the children and in this case draw and then what they drew becomes 3D”.
The future runs through a hybrid model with the best of the natural and virtual worlds
We asked if metaversion and augmented reality favor trust in the digital world and Pedro Lozano stated “The Internet has completely changed us” and added “the future requires a hybrid model where we get the best of the natural and virtual world”.
For SME and Micro-SME entrepreneurs, you may be thinking, how does this affect me? and Lozano answers that “these technologies are becoming more and more democratic.” Clearly we are at a new critical point. With these tools at the level of marketing and communication, it will allow you to sell more and reduce costs at the level of education and training.
“Metaverso is transforming business models in the world of manufacturing and sports,” says Pedro Lozano.
Looking at the opinion of Web3, it refers to the digital identity “where we will have a kind of DNI in the virtual world.” It is necessary to go to a unique identity, because now we have different identities in the social network.
Lozano makes one last thought “we must make more ethical and fair regulations” and adds “we must be much better digital citizens than we have been so far”.