Although the July campaign is most important for domestic consumption, it is a notable difference to the amount allocated for 2022 purchases. Apart from bonus, withdrawal of savings fund marks the pocket of the consumer. And despite not qualifying for the World Cup, Peruvians increased their technology purchases by about 20% during the month.
so much respect Andres Lafair, Marketing Manager of Mercado Libre Peruwho told management that the technology category comprises 60% of the platform’s sales. However, sales go up in double digits at this time of year. ,During this time -Fiestas Patrias-, among the most sought-after products we can find are Smartphones (30%), Laptops (10%) and Audio (6%)»he explained.
According to the market, Peruvian consumers take advantage of the discount season to buy products that are not basic necessities. “As such, according to data compiled by the platform, during July, investments in tech products typically ranged between S/400 and S/500, a 20% increase in category sales compared to regular weeks”Lafair said.
The businessman commented that users who shop online are looking for the following: a secure buying process, genuine offers and quick delivery of products.
- A SAFE PURCHASE PROCESS: Offering a complete and secure process guarantees that the experience is the best for the users, as it provides peace of mind and confidence from start to finish.
- The quality-price ratio is adequate: verify not only that the prices do not rise outrageously due to demand, but also that the discounts offered by the various platforms are correct.
- Delivery Time: Prompt delivery of purchased products has a significant impact on online shopping satisfaction by users.
growing technology categories
Although larger devices and smartphones lead the demand, there is one segment that has been seeing steady growth in recent months: wearable (range of bracelet and smart watches).
Zamir Huaman, Senior Product Marketing Manager of Xiaomi Peru, specified that according to imports (January-May), the smartwatch market is growing by 16% in volume; and 55% amount. Thus, he specified that smartwatches accounted for 50% of wearable sales, so far in 2022 it is already 75%. “Therefore, we can see that the Peruvian market is accepting more watches every day”, He said that the average price of a smart band is S/129 and that of a smartwatch is S/299.
for its part, Eid Hirsch, Honorary Director of Communications in Peru points out that users now, whether via a band or a smartwatch, prefer to have a virtual assistant “Help Them Make Their Days Better”, « Improvements in the supply of this equipment during 2022 have led to a rapid increase in sales of this type of equipment» accurate.
