“The FIFA World Cup could give Taylor Swift a run for her money,” joked host city executive Meg Caine as the city replaced Philadelphia as one of 16 venues for the upcoming FIFA Men’s World Cup in 2026. Local logo and branding unveiled. Thursday, May 18 in front of Lincoln Financial Field.
Kane was accompanied by city representative Sheila Hayes and Philadelphia Eagles President Don Smolensky to kick off the first of three promotional events scheduled for Thursday.
“It’s too late today,” said Ken. “When the city started bidding for the World Cup, it was two days after the 2017 NFL Draft. And now, six years later, we are launching the brand for the 2026 World Cup. And for the next three years, ‘We’ re 26.’ shall be our slogan.”
The bold, bright logo is similar to the local logos of the other 15 host cities across North America, including Canada and Mexico. The main brand of the tournament, “We Are 26”, was unveiled by FIFA on Wednesday night in a stage show in Los Angeles.
“It will unite the host cities and our city and invite the world to not only the biggest sporting event on the planet but the biggest 40-day party we’ve ever seen.” Maybe the FIFA World Cup will give Taylor Swift a tough fight,” Kane added.
It is likely that Philadelphia’s design is confused with the colors of the Brazilian team, which include royal blue and light blue, very vivid green, yellow and red, among others.
Says Kane, “Our colors are bright, bold, vibrant and definitely make a presence. Just like in Philadelphia, they can’t go unnoticed.”
The design also features small details meant to represent two of the city’s most famous images: the crack of the Liberty Bell and the stairs to the Art Museum,
“It will be a visual reminder to all fans coming here that this city and this stadium have been chosen to host the World Cup in just three years. It will also be a reminder that the Commonwealth of Pennsylvania and this territory are home to the world Lots of great footballers,” Kane added.
The title of the banner unveiled at Lincoln Financial Field features Christian Pulisic, star of the United States men’s national team and Chelsea FC. The Hershey, Pennsylvania native is set to lead Team USA in a deep tournament after being eliminated in the Round of 16 at the 2022 World Cup last winter.
Any updates or changes to the banner could include Branden and Paxten Aaronson, two American brothers who play for German side Eintracht Frankfurt and English side Leeds United, respectively.
Hayes said, “This is going to be a year to remember. I know that we, the City of Philadelphia, are prepared to seize this opportunity.” “And we can’t wait to truly welcome fans from around the world to share the true experience of being a Philadelphia fan.”
“We can also show them how they can climb those utility poles to see what it’s like to be a true Philadelphian,” he added.
Hayes, who heads the city’s Department of Public Relations, Marketing and Promotions, highlighted not only the cultural impact the world sports tournament will have on Philadelphia, but also its economic impact.
For the first time in the tournament’s over-a-century history, the World Cup will feature 48 teams, an increase of 16 teams. The total number of games played would increase dramatically from 64 to 104, and the number of games played by the teams that reached the final would increase from seven to eight.
The tournament is expected to last between 38 and 40 days, up from 32 days for the 2014 and 2018 tournaments.
“The FIFA World Cup will be the biggest, most inclusive and most diverse sporting event in history, uniting the entire world in one huge arena and attracting millions of fans across 16 stadiums and billions of people around the world.” he announced.
“The impact this world-class event will have on this city is unparalleled with a significant economic boost to what we also want to call a lasting impact on our neighborhoods and our communities,” Hayes said. “We are absolutely delighted to share our home with the world.
The other promotional act that took place on Thursday was the raising of the flag in the plaza on the north side of the town hall.