Philips’ award-winning design team incorporates a human-centered approach into the design process

Philips' award-winning design team incorporates a human-centered approach into the design process

What do you love about being a designer at Philips Experience Design?

At Philips, a designer can grow into a human-centered ‘pie-shaped content designer’. It enables designers to become experts in both materials and design. Through human-centered design we truly understand the challenges users face and what they need. It is complemented by in-depth knowledge of business, clinical application and technology. While we master core design competencies, we also have broad as well as multidisciplinary skills covering areas such as strategy, stakeholder management and communication.

This allows us to combine technology with real end-user insights to develop user-experience driven solutions. We not only work on MRI scanners, we also work in a cross-functional capacity. For example, we collaborate with teams in other areas such as CT imaging and image-guided therapy, working to ensure consistency in the ‘look and feel’ of solutions not only in the Netherlands, but across Philips’ entire portfolio. with teams. I think this global, multicultural, multidisciplinary team is one of Philips’ greatest strengths, and what I love about my work is that I can strengthen the bridges between these different competencies and cultures. Am. Philips really allows me to grow professionally.

How do you involve customers, patients and healthcare providers in the design process?

First, we visit hospitals and interview relevant stakeholders, such as technologists from the Radiology Department, radiologists, and patients to understand their needs. We often follow them in their daily activities to find out what they struggle with. In most cases, they don’t really want an entirely new system, they just want to make incremental improvements. We then bring all those insights into our studio, frame the challenges and opportunities, design the solution on paper, build a prototype, and invite them to test and evaluate the concepts. Involving these stakeholders directly in usability testing is a win-win for them and Philips and helps us build long-term relationships with them.

How can the Philips Experience design team help solve complex problems?

Healthcare is very complex, and it is very challenging to create a solution that is suitable for all. From a technology point of view, everything should also be forward and backward compatible, and equally important, sustainable. With end-users insight we can simplify complex problems into compelling design solutions and bring them to the table for open discussion on how to move forward. It is also important that we understand the latest trends, customer needs and market dynamics so that we can build the right message around them.