In what was LeBron James’ most defining moment in recent years, all cameras were on him, at least making that defining moment. And not only TV people. The advent of smartphones with computer functions has created a new trend in entertainment shows: record before you feel. The play in which an Akron player surpassed the scoring record regular season There are heroes in the NBA like Russell Westbrook, who gives him the ball, Thomas Bryant, who with tremendous anticipation seeks the ball under the hoop, or Kenrich Williams, who is in charge of defending such a monster in tricky situations. But there’s another one who didn’t play and who won it the first time.
can check in The great photo that Andrew Bernstein took for Getty Distributors, A boy is no stranger to these moments. he has followed the wanderlust johnson y birdcaste of Kobe Bryantand have a reel Michael Jordan that someone wanted An impromptu review by the most famous camera worker in the NBA. In distributed snapshots to narrate LeBron James’ milestone Almost the entire Crypto Arena crowd could be seen glued to their phones and recording the action instead of enjoying it with their eyes. Genius sat next to the sons of Bronny and Brice, except for one person. Phil Knight didn’t want any obstruction To rejoice.
The founders of Nike, LeBron’s clothing supplier brand, not only held a privileged position in the pavilion, but were also in James’ heart. “I am so glad you are here”The player told him in the changing room tunnel. “I wouldn’t have missed it”Brand guru replied.
This relationship goes beyond professional. James has signed a lifetime contract with Nike, hailing the deal from the brand that he has yearned to be with since Jordan’s business flourished. “The Biggest Plan Ever” It was only fair to explain LeBron twenty years ago.
Nike, LeBron and Phil Knight: 20 Years
It was already given to LeBron James as number one in 2003. Format It was organized earlier. He was the chosen one, the one who dominated the training, the one who could reach the highest. And in brands they discontinued it. Reebok, Adidas and Nike tried to pass the filter in that order Crew Young Braun Key in his last step into the NBA.
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LeBron’s advisors chose that order deliberately. Nike, the favorite destination for the player, ranked last. At the first meeting, at Reebok, the firm’s president, Paul Fireman, put a check for ten million dollars on a table at the Canton headquarters with one condition: that he would not meet with the others and that the relationship would be sealed at that time. The boy’s mother, Gloria, had a gleam in her eye. That saying bird in hand wasn’t worth it and it was LeBron who decided to wait it out with a stoic face. Reebok had Allen Iverson, the fashionable player in the NBA, and entered the music arena with Pharrell Williams and Jay-Z, which has always been synonymous with the desire to dominate the market, and that with ’23’ Was left with honey on the lips. ‘ from Akron. He hired David Bond to sign him, almost as a main act, at Adidas. He outplayed James in his game and valued the hundred million offer, which was never presented in this way, and also remained in the background. Magic Nike arrived. Maverick Carter, a friend, and Aaron Goodwin, an agent, accompanied LeBron to both that and previous meetings. In the Beaverton, Oregon, office, a chart was prepared “The Biggest Plan Ever”, in the words of E. Scott Morris (designer of the Nike basketball shoe). Phil Knight put up with the office moves he was carrying out in those days for another day to, first, offer that room to LeBron, and second, throw the long-awaited meeting with him off his back. . For example, a line of underwear was created, backpacks with his name, balls and sunglasses were also requested, the room was air-conditioned with one of James’ favorite dishes (fruity Pebbles Cereal)… “All the shoes were unbuttoned and a path led to a box in the center. The box was lit but there was nothing inside. It was empty, as if to say, ‘If you’re ready, your Superman costume is waiting for you. Is.’ There was no dearth of details.Morris said undefeated, the rest is history. It was Nike’s most lucrative shoe deal and the second most profitable in any category behind Michael Jordan, the man in whose footsteps LeBron followed and is still continuing at a breakneck pace.