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,The user dreams of the beautiful options offered by the application, but in the end the product is in Germany or France, when we are in Argentina on the other side of the world. Not to mention that sometimes it’s not that easy to get imported things,” he assured exclusively with mbito. Maria Laura Coral Acostadirector sales for Latin America.
For this reason, “advertisements and tools for companies provide the user with a Local options to make that dream a reality”, he justified. And he added: “Unlike other platforms, the announcement comes down to improving and adding value. user experience,
Laura Coral
So user experience is one of Pinterest’s Fundamentals Since—according to Acosta—”the consumer uses the app to plan small projects -as an exercise routine-, seasonal projects -Find out the summer trends-and that great moments of lifeLike a wedding.”
In this sense it is also necessary to have content, For eight years, Pinterest has been working with local content creators local audience, In Argentina, it is freezing to the point where they have Over 10 million monthly users,
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The last step is to complete the user journey, and it requires a required character: brandssince they allow “Add content and find the inspiration you need to create your ideal life”Maria Laura said. And he differentiated his interests: “Companies have access to a . very active audience and with intent to act on the platform, which is a completely safe placeSince we do not allow political talks.”
along with 97% The number of top searches on Pinterest are non-branded and made up of two or three query words, which means most consumers don’t type in a business name. Therefore, the platform is a Such an effective place to reach people While they are still thinking about their next purchase and haven’t decided on any brand yet.
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Apart from Argentina, Colombia and Chile The other two were Latin American countries where Pinterest launched new features, because “this is a region very representative and with very strong influence“. Globally, there are Over 400 million active users per month: “After the United States, Brazil ranks second with over 40 million; Mexico 19 million; Colombia 12 million; Argentina 10 million; and Chile 4 million. We are about 100 million peopleSaid the sales leader.
Those new markets include Brazil and Mexico, where advertisements are available from last year. As such, they are part of Global expansion of advertising program From Pinterest.
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Pinterest: What are the new features?
API for purchase
View of the API for Purchases, depending on the platform drives business and also allows to obtain a level of accuracy of 97% Ideal for businesses, for pricing and availability data. “Pinterest is expanding its investment in shopping and measurement features Improve the quality of merchant product data more efficiently“, they say in a statement.
It also makes it easier for businesses to create and upload catalog through its platform. Not to mention that – thanks to the API – there are prices and stocks will update automatically,
tagging of products in pin
Tagging is a shopping feature that allows merchants to Lifestyle Pin Sean items to buy, And it also helps users to pass easily from inspiration to action,
With product labeling, retailers can Add products from your catalog to visible images, while users can Buy the exact item with ease that they like about the images they get.
Videos in Catalog
Over the past year, Pinterest has seen promising results on the platform from ad formats like video versus static formats (CTR 158%, CPC down 42% and CPA 58%). For this reason, it enabled Video assets in product catalog so that users can see the product different angles when they make the purchase decision.
Shop tab in company profile
With the new tab, merchants can easily display the products they can buy. This is a business area of great intent: 30% of Shopify merchants on Pinterest get their first payment on the Buy tab,
The new feature not only allows manage more easily group products directly in the Shop tab, but also offers a Customizable cover image and description product group as well as a better mobile interface For an optimal user experience.
In conclusion, the director with over 15 years of experience in marketing, sales and operations concluded that “8 out of 10 people who use Pinterest feel more positive after using the platform, Given the chaos that already exists in our lives, we would like to add happiness and dreams,
