Tuesday, May 30, 2023

Podemos is the most followed party on TikTok and ERC is the leader in the battle, according to the study

The voice is second with the majority and the PP third

Barcelona, ​​May 26. (EUROPE PRESS) –

Podemos is the party with the most on TikTok in Spain and the ERC formation with the highest competition in social networks, according to a study by the digital agency LaMagnética.

After Podemos (445,000 followers) are Vox (144,300), PP (36,300), ERC (12,300) and PSOE (6,300), the work reported on Friday.

PP’s placement may be due to the fact that “it happened to TikTok before the PSOE and it was always published in the edition,” explained LaMagnetica, noting that its content is primarily aimed at a young audience.

The PSOE, which had landed on TikTok in 2021, “has a poorly defined approach in terms of its strategy in meetings” and fewer publications than the rest of the national parties.

The study found that voice messages reach the most because their “provocative, attention-grabbing approach” works best in meetings.

The ERC is the Catalan party with the most students and the one with the highest participation rate (15.3%) in the whole of Spain, which indicates that “more than 12,000 of its students are aligned with the most important publications on TikTok” – the other is Podemos. , a percentage of 11.7%–.

The ERC registers data “well above Junts” (1,500 followers) and surpasses the two national parties, PSOE and Cs, in followers and “Likes”.

The Voice much more in March and May than in other months, “in March the most videos” published a movement of no confidence, while Junts was more confused in the month of the elections than in the first four months of the year.


According to LaMagnética, the data on the popularity of the parties in TikTok does not allow predictions about the intention to vote.

However, the intention to vote according to the age group collected by the most recent barometers is reflected in the numbers of parties on TikTok: ERC, Podemos and Vox register their highest voting intention among those under 34 years of age, and on TikTok. “A good event and an important speaker for ideas.”

The study did not analyze the data of Sumar because it does not have parliamentary representation, although it was the fourth formation in the number of students – after Podemos, Vox and PP–, the works explained.

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