When Geordie unveiled the video for the song “If He’s in Your Bed” from his new album “Mind Games”, it felt like a sexy return to lighthearted fun that many people haven’t enjoyed in nearly two years.
In a video released in September, Geordie – real name Jordan Schulman – is relaxing in a backyard patio and looking at a healthy lifeguard (Owen DeValk) across the pool. Soon the two men embrace and even in some playful “resuscitation”, but their sun-drenched fuss ends abruptly when it turns out that not everyone is as innocent as they seem.
The ragged imagery of “If He’s in Your Bed” makes it easy to overlook the song’s emo lyrics, which hint at a less-than-satisfying connection and its aftermath. It’s also one of the many Mind Games highlights hitting streaming platforms in the past week. The album’s 12 songs range from hilarious synth anthems (“Long Distance”) to brooding ballads (“South Dakota”), and collectively they offer a sonic snapshot of what it means to be gay, single and 20-something in 2021. …
Watch the video “If He’s In Your Bed” below.
Geordie co-wrote many songs for Mind Games during the COVID-19 pandemic, and it’s no surprise that his lyrics seem soaked in these seemingly endless months of self-isolation. Today, the Los Angeles-based singer is outspoken in his desire to get involved in a relationship, as evidenced by the songs “I Just Want To Be Loved” and “Until It Hurts,” in the latter of which he vowed to be a “masochist” lover. But he also hints at deeper insecurities, especially “Dressed Up in a T-shirt,” which may very well be the first song to acknowledge the body image dissatisfaction prevailing in the gay community.
“I feel like there is an innocence in my project that is very true to who I am,” Jordi told HuffPost in an interview. “But as a 26-year-old guy living in a city where men are very difficult to navigate, and app culture is very toxic, and dating is very, very difficult … I want people to talk more about it because that’s something that many people experience. ”
“I’ve always been an open book, and sex is one of those things that everyone does, but too afraid to talk about it,” he continued. “I want to break these stigmas, break down these walls and inspire people to share their experiences.”
“Mind Games” is Geordie’s first release since signing with 300 Entertainment, the record label that is also home to Megan T Stallion, in April. The Chicago native cemented his new star status this year with live performances on The Tonight Show Starring Jimmy Fallon and Today.
However, his musical career began in earnest in 2017, when he independently released the single “Gotta Leave”. During that time, he has amassed over 258,000 TikTok subscribers through live performances and delightfully humble videos.
While Geordi’s use of masculine pronouns in love songs may not seem so daring in the era of Lil Nas X and Troy Sivan, he ran into music professionals early on who didn’t support his willingness to reflect his truth as a gay.
“I’ve had cases where producers, agents and people in business said, ‘You play too much fun,’ or just ignorant,” he said. “But these are people I definitely don’t want to be around, so it’s not a big loss. I work with too many incredible people who don’t give me these problems. ”
There is no denying Geordie’s exceptional dexterity in creating earworms, and by all accounts, A Beautiful Mind is a sincere, carefully crafted collection of bops. It remains to be seen, of course, whether his album will catapult into the mainstream. He is currently focused on showing his character as a live performer as he prepares for his 11-city US tour, which kicks off in San Francisco later this month.
He’s also quickly moving beyond streaming numbers and states that the project has been a personal triumph in many ways.
“I’m a guy from the Midwest who has always dreamed of doing what I’m doing right now, and it’s been a journey full of ups and downs,” he said. “I want people to feel seen and heard, that they have a community, that they have a space in which they can feel safe and loved. This is what I was looking for as a child, teenager, young man. So I want to create it for others. ”