Sunday, June 26, 2022

Popular Karachi restaurant uses ‘Gangubai’ scene to promote Men’s Day, draws criticism

Alia Bhatt’s dialogue “Aaja Na Raja” was used to attract customers for the men’s special day

Karachi:

A popular restaurant in Pakistan’s largest city caught fire after it used a popular scene from Alia Bhatt’s “Gangubai” film to promote Men’s Day at the restaurant.

Restaurant, Swings on Friday faced outrage on social media for using a scene from a film based on the real-life story of a sex worker fighting for the rights of women from her own community, where the actress was accused of prostitution. is forced to. After being dropped off in Kamathipura, she tries to seduce her first customer in a ghostly manner.

Her clip and dialogue “Aaja Na Raja – What are you waiting for?” Special Men’s Day in restaurants have been used to attract customers.

The restaurant’s post read: “Swings is calling out all the kings. Come and take advantage of 25 percent off swings on Men’s Mondays!” Facing heavy criticism from social media and its customers, the restaurant’s owners half-heartedly apologized, which only sparked more criticism.

People were surprised at the restaurant that used the edited clip of Sanjay Leela Bhansali’s film on its social media pages as a promotional gimmick as a marketing strategy.

Social media was flooded with criticism of the promotional gimmick in a Facebook post with content creator Daniyal Shaikh: “What is it? are forced to. Try to be. Responsible.” “If you guys think this is some kind of marketing tactic and it will get you some attention and customers then you are sadly wrong! Using a clip from a movie based on prostitution shows how low you are for publicity. And can be shallow,” wrote another user.

Another user wrote that they did not expect this kind of advertising from the restaurant and were “extremely disappointed” by the marketing gimmick.

The restaurant issued a clarification on Friday night to pacify social media users and only put themselves in more trouble.

“Just a concept. We didn’t mean to hurt anyone’s sentiments. The film and this post are based on a concept. As before, we are open to all and will serve you as always,” clarified the owner. , getting more and more angry with a terrible marketing team and many calling it “swings” for a tone-deaf statement.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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