When you live a historical moment, you have to live it. Tell them if not Emperor Titus, who ensured that the opening of the Colosseum lasted 100 consecutive days. The pandemic has been a milestone in the history of our society, but its end has been an even more significant event for all of us. And in the tourism sector, it seems we all want to emulate the emperor of the Flavian dynasty, as there are millions of people pursuing a journey of revenge that was abandoned pending COVID-19.
This is something that, fortunately, we are seeing in companies in this sector. At Civitatis we just closed the best quarter in our history, and that is, without going further, In June alone, over 600,000 people have filled their journey with our activities, 64% higher than June 2019, the last normal summer so far. Travel is an expense unlike any other that a family can cope with, as it has an emotional and experiential component that no other purchase can afford. It sounds like a cliché, but what is said is true: a trip is the only product in the world you buy and it makes you rich. And it’s something that Spanish families have learned well, who have put their vacation ahead of any other investment and have managed to balance their family budget for a well-deserved travel revenge in 2022. Huh.
It is normal for the first time since summer 2019. Almost nothing. And in general, Forecasting Trends in Tourism: Rome, Paris and New York are still the most popular destinations among the thousands of travelers who book with Civitatis. No one wants to live without entering the dungeons of the Colosseum, get selfie Discover the contrasts of New York next to the Eiffel Tower or walking through Brooklyn, the Bronx or Harlem. There are no big surprises in the national arena: Madrid, Barcelona and Granada are the queens in terms of number of reservations, followed by islands and other coastal destinations. What is clear is that no Spaniard wants to stay at home this summer. Tourism has made a strong comeback, and it’s here to stay.
Although citizens in particular and tourism in general are experiencing record figures, it is equally true that it is important to remain vigilant. in the United States, travel website traffic is low in June than in May. Could it be that the general public has become accustomed to booking more than ever after the pandemic situation? Or could the global economic crisis really hit tourism? In Civitatis, fortunately, the exact opposite happened: in June we had more traffic than in May. Yet, despite the fact that we are keeping an eye on the economy and what is happening on the other side of the pond to celebrate the rebirth of tourism with moderate enthusiasm, the big pothole caused by the coronavirus has been cleared. without a doubt. It doesn’t matter if the figures decline or stop rising like a foam in 2023 and the results are more modest: at Civitatis we don’t work looking at the short term.
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