The cum laude recognition joins four other awards that postgraduate education has received this year, including the Spanish Educational Excellence Award for Most Innovative Training in Digital Marketing, the Special Award for Best Business School in Marketing Digital and the Best Postgraduate in Digital Includes center award. Marketing.
Benly Hidalgo, Director of Postgraduate Psychomarketing, explains that the title is the only university degree in Psychomarketing in Spain, certified by UDIMA and approved with 15 ECTS. “It is the result of a dream that was born in the midst of a pandemic, as a result of a deep reflection on the importance of human psychology in the business sector to discover, know and understand all the processes that intervene in consumer behavior and its relationship with companies.” Relation”.
Psychomarketing and Business Growth is created by the Postgrad Education Business School in collaboration with Grupo Amir and UDIMA University of Madrid. It is the only university specialist degree in Europe offering training in psychology, marketing and communication.
The 375-hour course teaches and analyzes a variety of strategies and methodologies to attract and retain customers, guide their purchasing decisions, and achieve maximum advertising impact by combining psychology, marketing, and communications. “We are committed to providing advanced and experiential quality training to our students, emphasizing a human-to-human concept to enrich your professional and personal experience and integrate you into our community,” says Benly Hidalgo.
scientific and practical approach
Psychomarketing and Business Growth is a University Expert degree from UDIMA University with a scientific, ethical and empirically validated approach. Its content integrates psychology into the fields of marketing and communications with a deeply practical approach, with examples and real cases of psychomarketing and business development strategies implemented by many large and small companies.
Today, 80 percent of psychology is marketing. Knowing how to communicate and connect with your customer is the secret to a company’s success, which is why it’s so important in marketing strategies to master psychology and communication.
The other 20 percent matches the technologies and tools you use based on the connections you’ve gained with clients. Psychology is a proponent of what drives companies to the top.