Last Tuesday, September 12, at 11:50 a.m., Casaideas employees received in their personal emails a letter written by the company’s CEO, Mauricio Russo, before his death at the age of 67 died of a serious illness.
At the age of 67, the death of CasaIdeas co-founder Mauricio Russo was announced this morning as a result of a serious illness.
“His eyes lit up at the company he and his partner had founded,” says Rodrigo Hiznpeter. “He told me in detail about the failures he had in the United States,” confided Paula Valverde.
Pulso had access to the letter, titled “Words of Our Beloved Mauricio,” which he addressed to executives, administrators and his staff. The businessman found out that he had pancreatic cancer shortly before his birthday, on August 12, 2022. This was followed by a series of seminars and lectures in which he spoke openly about the disease and the optimism that made him look to the future. .
From that point on, his treating doctor gave him a limited life expectancy and started him on palliative remedies. There wasn’t much to do, but Russo continued to live his normal life, opening stores, traveling and attending board meetings. “He was never seen sick,” say those close to him who were consulted during the writing of this article.
“It is with deep affection that I write to you to inform you that just a year ago, a few days before my birthday, I was diagnosed with cancer with a poor prognosis,” he said at the beginning of the letter that he wanted to distribute to the workers of Casaidea after he died. .
“With great humility, but with the optimism and stubbornness of an entrepreneur, I have decided to fight, for my family, for you and for my dear friend and partner Claudia (Venegas), with whom I have traveled this long, colorful and fulfilling journey “Beauty is home to so many people,” he added.
“But persistence was not enough to win the fight, and the path we have taken together today represents for me an inevitable detour. “I don’t know when it will be my turn, but I will with courage and embrace hope, because I am convinced that detours only change the travel time, not the destination,” said Russo.
“Today I know more than ever that much of the value we give to life comes from not owning it. And that in return for all the beautiful things it gives us, it has no right to dispose of it. For my part, I feel the peace and privilege of having created this great family together; and I just have to say thank you and give,” he said.
Life goes on for you and for me too. I have no doubt that wherever I am, I will continue to cut ribbons and open stores with the same passion that made us grow and succeed; and that has lifted us up in difficult times.
“I trust that you will continue to support each other, respect each other and be proud to be part of Casaideas. “I always accompanied her!” he concluded.
