Nicole Wade is the owner of Princess Hannibal, an ‘influencer cat’ who is known for her quirky chef outfit on TikTok. While she initially started creating content with him just to document his development, he later decided to get serious about creating content.
Next we will tell you what was the earning of this strange internet star.
Cat is present on both Instagram and TikTok and YouTube. While she has 157,000 followers on the former social network, more than 238,000 users follow her on TikTok. On the other hand, on YouTube, he has managed to garner 1,300 subscribers.
Nicole told Business Insider that after 6 months of creating content, her followers started to grow. Earlier this month, it revealed its monthly earnings for the past year, with other mascot creators also revealing theirs.
“If I am transparent, it will be useful to others. And not only that, but I will earn the trust of my people even more because I am honest with them”, she explains.
Princess Hannibal managed to gross “about $42,380”.
“This includes $36,956.40 in brand deals and collaborations, $4,619.55 in merchandising and $2,558.52 from the Etsy shop,” Business Insider reports. Part of the proceeds were donated to animal shelters and rescue groups.
It should be noted that Wade clarified that the income was not derived directly from Instagram or TikTok, but from his work with brands. “Their rates for brands now range from $1,421.40 for a photo to $2,842.80 for a video.”
This year in 2023, Wade wants to grow Princess Hannibal’s fan following to 1 million across all platforms and focus on monetizing her YouTube channel.