Signed by Alfonso Duran, a representative of the artist’s family, The letter refers to a collection of sneakers, t-shirts, leggings and accessories that Puma launched in collaboration with the Frida Kahlo Corporation, Panamanian company formed in 2004 to exploit the trademarks associated with Frida Kahlo’s name.
Romeo has been in a legal dispute with the company for almost 10 years, in which the successor has a 49% stake – the remaining majority shareholder? and accuses the company of “systematically breaching” the agreement signed after the company’s creation.
For its part, the company relied on the fact that the family “handed over all present and future rights without reservation.” The dispute is over the control of the brand.
In a letter sent recently, The team representing Romeo has warned Puma that they have already filed at least two lawsuits, one in Panama and one in Spain, against the Frida Kahlo Corporation.
In the first, the family requests precautionary measures and the appointment of a “judicial administration” that is in charge of “protecting the interests of society”; And in another, the lawyers requested “cancellation of any association or co-production agreement” with Frida Kahlo Corporation “in connection with the improper use of the image and name.”
The collaboration between Puma and the Frida Kahlo Corporation takes place within the framework of the She Moves Us initiative, with the German firm claiming that “all women find strength in themselves.”
In that line, on the Puma website you can read: “Frida Kahlo is a Mexican example of women’s empowerment,” explaining that “the collection seeks to elevate the genre through art, phrases, and designs inspired by the painter’s works of culture.”
An example of this controversy came to light in 2018, when the family took similar action against Mattel to block marketing of a Frida Kahlo-inspired Barbie doll wearing a black shirt, blue skirt and red shawl with braids. It was a thin figure.
At the time, Justice took precautionary measures and stopped selling the doll in Mexico, but it was sold to the rest of the world.
In the end, a Mexican judge ended up lifting the measures against the Frida Kahlo Corporation after the court declared itself “incompetent” to settle the case, according to a December 2021 decision consulted by the newspaper El País.