The Red Sox on Wednesday announced a deal that would make the Boston-based DraftKings the team’s official daily fantasy sports partner.
The announcement comes a week after the state legislature moved closer to legalizing sports betting in Massachusetts.
“We are delighted to partner with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fan base, which is even more special given our hometown of Boston’s roots,” said DraftKings CEO Ezra Kucharz. “As a Boston-born company, we are aware of the commitment of Boston sports fans, and we believe that the involvement of this integration is only just beginning.”
Last week, the State House of Representatives overwhelmingly approved a 156-3 vote to legalize sports betting in Massachusetts.
What is going to happen in the Senate is less clear. The chamber’s appetite for the measure appears to be lukewarm with Senate President Karen Spilka, D-Ashland, saying they will review the proposal for sports betting as it continues to address the many important issues facing the Commonwealth in addressing issues including COVID-19 recovery, mental health reform, and significant voting reforms. ”
Thirty states – including neighboring Rhode Island, Connecticut, New Hampshire and New York – have all legalized it in one form or another.
The Red Sox are DraftKings’ most recent local sponsorship deal in the Northeast, after the company agreed with the New England Patriots and Boston Celtics.
“Since 2015, we have been working closely with DraftKings and are pleased that this Boston-based company is now on board as our official daily fantasy sports partner,” said Red Sox Executive Vice President of Partnerships Troup Parkinson. ‘With millions participating in the world of fantasy sports, this partnership is our good to grow our game and connect with our fans on a trusted platform. We look forward to deepening our partnership. ”
State House News Service contributed to this report.