Specifically, REI Co-op announces the launch of the Co-op Cycles DRT e3.1. This is the cooperative’s first in-house designed electric mountain bike (e-MTB), combining the thrill of mountain biking with the convenience of pedal-assist to help more people get on their bikes. bicycle. Designed to easily ride on technical and uneven terrain, this e-MTB joins Co-op Cycles’ already strong offering of road, mountain, hybrid and electric bikes.
“Experiencing the thrill of riding an electric bike is exciting and we’re excited to introduce a versatile, high-performance e-MTB option to our customers,” said Isabelle Portilla, REI Vice President, REI Co-op Brands. “We know that electric bikes help more people get out and ride or ride again. This bike’s selection of high-end components and pedal power, combined with included maintenance support at REI, offers great value to riders. blast the trails.”
Specifications of the DRT e3.1 e-MTB include:
- A Bosch Performance Line CX Class 1 mid-drive pedal-assist motor and a long-lasting Power Tube 625 battery
- RockShox Recon Silver RL 140-millimeter suspension fork
- A RockShox Recon Silver RL fork and a Deluxe Select Plus RT shock
- Tektro 4-piston hydraulic disc brakes
- An efficient SRAM SX Eagle 12-speed drivetrain
- Tubeless tires and rims
Consumer interest in e-bikes continues at a steady rate of growth in the US and at REI. Since 2021, the co-op has seen consecutive years of more than 14% growth in e-bike sales and is in line with industry growth indicators that suggest the popularity of this category will continue to rise. in the next decade. The DRT e3.1 offers customers an additional cycling option to explore outdoor activities.
“REI is dedicated to providing the best cycling brands, resources, maintenance, care and educational experience for our customers and co-op members,” said Gautham Rao, division vice president. to sell hard goods at REI. “With REI’s current range of bikes and our focus on being the best place to go for e-bikes, we continue to offer our customers more options and support to meet their needs of riding and lifestyle.”
The cooperative’s focus on e-bikes goes beyond new products. The cooperative is committed to building stronger relationships with customers through service programs, guided tours and educational resources. When purchasing an e-bike, customers can enjoy shore support, including free flat tire repair, a 20% discount on store services, and a year of free tune-up -up. REI members receive two years of free replacements. In addition, customers can also find valuable information about e-bikes on REI.com, including expert advice articles on topics such as “how to choose an e-bike, ” “how to transport an e-bike with a car rack,” and “what accessories are needed for cycling”, etc. REI members who purchase bikes at REI can also redeem their bikes for store credit through the co-op’s Re/Supply.
Although e-bikes are allowed on many trails across the country, there are some areas where they are not. REI recommends that riders educate themselves on where e-bikes are allowed and encourages them to check out resources like the People For Bikes Ridespot; Forks; TrailsAreCommonGround.org; in particular, the identification guide for natural paths above; and MTB Project aa
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