Wednesday, February 8, 2023

Renault earns more money selling fewer cars due to its commitment to electrified vehicles

global sales of Renault There is a decrease of 9.4% during 2022 as compared to 2021. However, thanks to its 12% growth in its segment vehicles electrified Posted positive earnings.

,Renault It has sold everything it has been able to manufacture and transport.” Brand Operations Director, Fabrice Cambolive, Thus, he put on the market 1,446,729 units, reached at 6.4% of the European market share while selling 832.625 units (0.7% less than in 2021,

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immediately, 228,000 vehicles Stayed electrified, Thus, it was positioned as the third European brand in this category. It is also second in units area hybrid, placed 117,000 vehicles With this technique a 64% more than in 2021.

Profit made possible by creating more value for the brand. When selling it, it focuses its sales on its largest and best-equipped models, which adds to the models Play of your brand alpineReports the exclusive site El Motor.

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It should be noted that this was one of the objectives of the action plan. resolution, It focuses on the fact that the company supports “moving from quantity to value”, according to the explanation. camboliv,

During 2022, Renault Dealt with hostile landscape of the area. it for energy crisis, Shortage components, abandon their activities in Russia, But in 2023, the outlook is more optimistic, according to a spokesperson for the brand.

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camboliv Growth in the sector is aspired for this year. It is supported by the arrival of equilibrium in the supply of microchips Since the second half of the year. Thus, the brand will be able to improve its production rate.

The strategy would go through “betting on countries where we have a greater industrial and commercial presence”. a) yes, spain This appears to be a market poised to grow. According to the CEO of Renault In the Iberian country, the brand “wants to grow and sell more cars in 2023.”

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It is noteworthy that the Spanish market also does not offer the best scenario. In 2022, they were registered 65,507 vehicles new from the firm, a 11% less compared to the previous campaign. but he a 53% its sale to individuals, a 3% 2021 over and above the average registered in other markets, which is 45%,

Nation World News Desk
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