The condom is the most widely used barrier contraception method for men, with an effectiveness of 97 percent, but in addition to preventing pregnancy, it also prevents sexually transmitted infections (STIs).
For this reason, the Durex company launched a special campaign in the United Kingdom, where there was a 24 percent increase in STI diagnoses.
“Durex has found that 62 percent of sexually active adults in the UK do not or rarely use condoms.” This survey was conducted in August among 2,000 adults in the UK.
The study found that 19 percent of respondents do not use this method due to the “lack of sensations,” while 18 percent say it makes sex “less spontaneous.”
That’s why the condom maker has decided to hold a kind of competition until September 21st to get people to use its new “Durex Nude” condom, which is said to be the thinnest and most innovative condom yet.
As a reward, the company offers a £100 bonus and assures its testers that the condom does not reduce sexual pleasure.
“We are so confident that this condom will be a game-changer in proving that condoms can truly make sex more pleasurable that we are putting our best foot forward and recruiting our own team of condom testers. “,” Nikki Hayward, Category Marketing Manager at Durex, explained in the press release.
Anyone interested in taking part must live in the UK and comment on the featured story on the official Durex Instagram. From there the 50 lucky ones will be selected.