Weddings in Spain generate 3,500 million dollars a year, according to a study by the consultancy Singulares Covera. In Aragon, about 4,000 weddings are held annually, which means that couples and attendees look for the opportunity to buy suits or dresses. To weddings we must add baptisms and communions that sometimes take place with another headache to find the perfect dress. The latest trend of the market offers them the possibility of renting in a day, which also helps the sustainability of our environment, the textile industry and its “fast fashion” contaminates 20% of the planet’s drinking water.
“It’s a matter of time before leasing prevails over buying compulsion.” Margarita Martínez, Head of Marketing Clothing. For this reason, this new company has found it reasonable that large firms like Mango have opened their business to rental clothes. “Amortization values tend to be paid in the future,” says Martínez.
This company, based in Zaragoza, offers the possibility of buying top suits and shirts for days at an affordable price. A brand new one can cost 270 Euros, but if you’ve already used it elsewhere, your loan will be closer to 65 Euros. That’s a four-year plan and for which you don’t have to buy insurance.
options for them
If it is customary for men to hire, it is not usually the case with women. Is it better to buy some cheap wedding favors for 100 bucks than to hire a dress from a good designer for that price? Asked by the Chen sisters, founders of clothing rental platform Borow. One of them, Eva, recognizes that it is difficult to change the attitude of the mind about a dress, even if the buyer will actually wear it again. “The fight against the term ‘fast fashion’ is still very complicated in Spain,” Chen ditched.
This trend is developing more slowly, much more so in countries like the United States of America. Even in Britain, where the idea of business comes after the pandemic. They work together with 60 designers and have the latest trends and different amounts for rent. The average cost of clothing is 100 Euros per four days.
Add-on rental
But in every aspect of the wedding, there is always someone who wants to wear a hat. Especially during daytime weddings. For them there is Hay-arms, a store in Zaragoza, which rents accessories. Javier and Marta have been administrators for seven years. They are survivors of the pandemic and they are maintaining the business that does it for them. Especially now that the high season of weddings, baptisms and communions begins. The hat is one of their star crafts, which can be purchased at the event for around 30 Euros. It is impossible, they say, to find a place at home, because it takes up a lot of space.
