The internationally popular Ride the Rockies Bicycle Tour, founded by The Denver Post in 1986, has been sold to a subsidiary of Gannett USA Today.
Ventures Endurance Events acquired Bicycle Tour from the Denver Post Community Foundation, according to a Gannett Ventures Endurance news release.
“Ride the Rockies has a strong tradition as one of the nation’s premier cycling events,” said Brad Scudder, senior vice president of development for USA TODAY Network Ventures. “We look forward to building on the legacy of this great event while continuing to support our host communities.”
According to the release, Ventures Endurance Events has a growing portfolio of cycling events, including The Register’s annual Great Cycle Ride in Iowa – the world’s largest multi-day cycle ride.
Ride the Rockies annually hosts more than 2,000 cyclists from around the country and around the world who pedal 60 to 80 miles a day for six days, supporting non-profit agencies that support RTR cycling programs. The communities, towns and cities that host it assist Coloradans. The 2021 RTR Tour covered 418 miles in six days in southern Colorado, with an elevation gain of 28,484 feet. Over the years, nearly 50 Colorado locations have benefited from fund-raising rides.
Tracy Ulmer, President and CEO of Denver Post Community, said, “We have had the honor of producing this great event for over 35 years and now look forward to its new chapter under the able leadership and expertise of the Venture Endurance Events team. ” foundation.
The purchase price for RTR was not disclosed.