El Mas Grande introduced bookmaker Codre as its new main sponsor for the next three seasons. Millionaire contract details and differences with other greats of local football.
Days after introducing its new line of clothing—which will include a rebranding to Shield—Greatest announced a commercial deal with its new main sponsor to great fanfare. In fact, it is an update of the bond signed with the multinational bookmaker Coder, which has been occupying the sleeves of millionaire shirts since mid-2021. In a press conference, River and Codre officials announced the scope of a contract millionaire that would make Manta Sagrado one of the most valuable in the country and one of the most valuable in the continental region.
The new sponsor will begin running the front of the shirt next August. The official premiere will take place on Sunday, August 7, when Marcelo Gallardo’s team visits the Independent at the Libertadores de América Stadium. For professional league date 12. For his part, a week later it would be his turn to appear in the club’s new clothing, featuring a new shield and rebranding from the match against Newells at Monument on the 13th of the tournament.
The river’s association with the Kodre meant a significant boom in income from the sponsorship of their clothing. After spending a year without advertising and sealing a three-year deal with Turkish Airlines, the Nunez club anticipated the move and quickly shut down the Turkish airline’s successor to avoid the situation experienced again in 2018. Do not pass For this reason, once the commercial tie with Turkey has ended, Kodre will no longer take the place on the sleeve of the jersey and will come forward as its main sponsor.
Nunez’s landing as the new main sponsor of the multinational bookmaker would mean more than $10 million for the club’s coffers. The agreement with Codere establishes $3.5 million per year for three more seasons through the middle of 2025. But other than that, Greatest could get more money if certain sporting results come with it. For example, if River is the champion of the Copa Libertadores, she will receive 300 thousand dollars, if she receives Suruga Bank it will be 150 thousand dollars and if she wins the Club World Cup and the Copa Sudamericana she will receive 200 thousand dollars . As far as the local competition is concerned, they will pay him $75,000 if he wins the Professional League, $50,000 if he wins the Argentine Cup, and the same amount if he wins the Argentina Super Cup. All amounts are +VAT and will increase in the second year after the team achieves the same goals.
Most cited in Argentina
In an unfavorable economic context at the country level, River managed to seal a more than favorable commercial settlement for the coffers of a club that does not escape the country’s ups and downs. Beyond Argentina’s special status, Greatest managed to secure more than $10 million for the next three years. A figure that contrasts sharply with other local football clubs.
When comparing the positions of the big clubs, the entity closest to millionaires is the racing club. The people of Avellaneda closed a two-year contract with the Aeroset brand in exchange for $5 million per year. The company, dedicated to the sale of spare parts for aircraft, intends to renew the agreement by 2024.
The other three important clubs in Argentine football have a different situation. In the case of Boca Juniors, their relationship with Qatar Airways ended on 30 June and they still could not find a sponsor. This is at least close to the $7 million a year it receives from a Qatari airline. A brewery and a cryptocurrency company appear on the radar, but to date they are far behind in numbers.
San Lorenzo and the Independent are in the same position. Barca artists switched over to Banco Ciudad as main sponsor in 2021 after an 8-year contract and decided to capture the front of their shirts with the UNESCO logo. An agreement was reached with the United Nations Organization for Education, Science and Culture for a few months, but it currently offers its jackets without advertising.
For his part, Red stopped wearing “security shields” in 2021 and has continued to look for a new sponsor since then. Bad institutional moments and all the inconveniences the Avellaneda unit is going through were the postponement of some agreements and contracts. An investment company is spinning, but everything will depend on how the elections go between the fierce political and football crisis.