Saturday, February 4, 2023

Robo-Coke: The Innovative and Funny Robot That Wants to Increase Sales

Arca Continental Bottling Plant Lanza Robo-coke The first robot that receives customers in a supermarket Guiding the soft drink company in its various productions or promotion of new products.

It started as a pilot test in December and even though it’s still in that testing phase, the company there are plans to take this robot to four more branches And end the month of January in seven stores. It is currently present in three businesses of a local supermarket chain.

the idea is to take it to cities like the cities of Saltillo, Piedras Negras, Monclova, and Tamaulipas (Reynosa and Nuevo Laredo), where there is already demand, said Jose Juan Estrada, Arca Continental’s Northeast region director.

Javier Lozano The lead account manager for Arca Continental’s Northeast Region explained that the idea came about when he China why Japan,

For Arca Continental, innovation and how to present new experiences to customers is important. So they began concept development, which took a month to complete.

“The main function is to guide the consumer to the point of sale and you can also interact with the robot (it dances), it gives information about products, prices and generates a fun experience with the customer, Lozano explained.

Among The Phrases That Robo-Coke Utters Are:

The robot which can carry 20 bottles of 250ml also dances. / Roberto Alanis

A robot that greets and dances

robot that can move 20 bottles of 250 ml Everyone dances too.

Among the phrases expressing robots are: “You already know Coca-Cola 250ml”, “I like to accompany you” and the customer presses the yes button and the robot leads them through the store to the stand where the bottling company’s products are located Coke,

It has two modes: accompaniment and attraction (this is where it dances), the bottling company commented that they program the robot to perform certain store tours and every customer who contacts him, he provides information about different products and promotions.

say hello according to the name of the supermarket where you are, and even can you give some special promotion from that shop.

“We launched it in December, taking advantage of the December holidays and some promotions; It was really well accepted by the customers and consumers.

“Today the aim is to have Robo-Coke in three stores, but at the end of January they will be in seven branches. And according to the results of the pilot test, we will expand to other cities”, said Lozano.

The company did not disclose the amount of the investment but confirmed that innovation would be a key point to increase sales and also create new experiences with supermarket customers.

Nation World News Desk
Nation World News Desk
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