The country’s leading performance bike maker Royal Enfield has presented the report of the vehicles sold in the month of August. According to this report, the company has sold 45,860 units in the month of August, which is about 9% less than 50,144 units in the same month last year.
Royal Enfield’s bikes are in highest demand in the 350cc segment, in this segment the company sells four models. Which includes Classic 350, Bullet 350, Electra and Meteor 350. There has been a decline of 17% in the sales of vehicles of this segment.
In the month of August last, the company has sold a total of 38,572 units of vehicles in this segment as compared to 46,357 units in the same month last year. This includes both domestic and export sales.
However, between April and August, the company’s domestic and export sales have seen a growth of 35% percent. During this period, the company has sold a total of 1,82,681 units as compared to 1,35,174 units during the same month last year. The biggest change has been seen in the sale of the company’s big bikes.
The sales of the Interceptor and the ContinentG GT have increased sharply in the month of August. Because these bikes are very much liked in the foreign market. The company has sold a total of 7,288 units of these bikes, which is double as compared to 3,787 units in August last year.
These bikes have got very good buyers in the overseas market.
Why sales dropped in India in August:
It is important to know here that the best selling bike of Royal Enfield is Classic 350. The Classic 350 plays the most important role in the company’s total sales in the Indian market. For the past few months, preparations were being made to launch the next generation model of this bike. In the month of August, the new model of this bike was spotted during testing on several different occasions. Meanwhile, the company had also announced that the next generation model would be launched in September.
After which the customers waited for the new model and the sales of the existing model decreased. However, other models largely took over the sales of Royal Enfield and this decline was seen only in the form of 9 percent. Yesterday, on September 1, the company has launched the new Classic 350, the starting price of this bike has been fixed at Rs 1.84 lakh, introduced in 11 colors and 5 variants.