Saturday, June 10, 2023

SAIC celebrates four years of driving innovation and driving new mobility trends

MG Motor’s Design Advanced London studio Global Design Center has in recent years become a key component in the firm’s forward thinking and creating innovative designs. The year 2018 began and today it completes four years in the industry, evolving the design and spirit of the MG Motor brand.

The center, based in London, has become an integral support for the creation of models around the world, with conceptual designs going hand in hand with the brand’s great innovations. He has been in charge of future design and new MG models under the supervision of Carl Gotham, the Director of Advanced Design for Studies. These models seek to combine elegance with the highest technology and thus continue to provide experiences that revolutionize people’s mobility, highlighting MG Cars as the leaders of avant-garde design.

Today, the automotive market is at the forefront of new technologies, offering a variety of options that are directly in line with future needs, such as electromobility.

Some of the latest creations from MG Motor is the MG ZS EV, which is an SUV that comes as a model with comprehensive technology and electromobility available to all. For its part, another innovation that highlights the work done in London is the MG Marvel R, a car with a futuristic design that represents the latest model from the brand. Two fully electric cars that come to reinforce the 3 pillars of the MG of the future.

“The automotive market is driven by high technology, which is a key factor in the efficiency, comfort and driver experience we offer as a brand,” says Hernán Delfino, Deputy Sales Director, Manufacturer and Representative, SAIC Motor South America. want.”

Today, technology is advancing and evolving faster and faster with the aim of improving people’s experiences and bringing the physical and digital world closer than ever before. MG Motor has the distinction of not only delivering quality vehicles, but also by making these an accessible product and always hand in hand with avant-garde technology and design, where the buyer does not have to choose between quality or aesthetics , because the brand is related to a mix of both characteristics.

Nation World News Desk
Nation World News Desk
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