Samsung He is following the routine of the recent years and presented the high-end Galaxy S23 mobile to his family this Wednesday, but at the same time he knows that this year is not like any other and a lot of how the company does it Its performance in 2023 depends on it.
The South Korean company experienced one of the worst quarters in its history during the last 3 months of 2022, in which it reported 69% lower earnings, with the most severe drop in profits of the decade, and for the first time in a year, earnings There is also a decrease in
Samsung agreed Smartphone demand is expected to continue to decline in 2023 even below 2022 levels that were already dark for tech and mobile Sales down 11% year over year according to the data of Canalis.
At the same time, Samsung continues to be the leader in smartphones with 22% of the market in 2022, further highlighting the importance of its high-end lineup in this position.
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Galaxy S23 Ultra This is Samsung’s most high-end mobile of its current high-end family and, allowing for its foldables, it will be the flagship with which the Asian brand will try to be the reference in this year 2023. It will go on sale in Spain on February 17th, and will part from 1,409 euros with 256GB,
I’ve had the opportunity to hold the Galaxy S23 Ultra in my hands for a few minutes and I’ll tell you 4 details that could help it become one of the hottest smartphones this new year:
Screen with curved edges, but very little: feels heavy but easy to hold
The first thing that caught my attention when I touched the Galaxy S23 Ultra, and I think you will too, is that its screen has changed a lot from last year and it feels very different in the hand .
Last year’s Galaxy S22 Ultra had a screen with very pronounced curved edges, and this year though it maintains a slight curve, it’s much smaller. The company ensures that it has made this change after listening to the requests made by the users of the 2022 model.
I see 2 big consequences of this decision. The first of these, in fact, is that it’s easy to grab And you don’t feel like it’s running away from the edges. It definitely also prevents accidental clicks on the screen when you want to hold the smartphone.
and the other is It appears somewhat more square and heavy in the handSince it has also gained a few grams of weight compared to last year, which is not very common in technology. I don’t know whether this is a good or a bad thing: what it gains in firmness, it loses in a coarser form.
Snapdragon 8 Gen 2 processor instead of Exynos: end discrimination with European users
So far, Samsung did something rare in the rest of the industry with its Galaxy S family: its mobiles didn’t arrive in all countries with the same processor: Qualcomm for the United States and Korea on the one hand, and its own Exynos chips for Europe on the other and other areas.
Year after year, despite Samsung’s best efforts, Qualcomm’s version outperformed Standard, And although we are used to special editions and devices being launched not in China but in Spain, this rarity especially hurt Europeans.
This year, that exception finally ends and users around the world will receive their Galaxy S23, including the Ultra model, with Qualcomm’s Snapdragon 8 Gen 2 processor, which is the best chip for Android at the moment.
we’ll have to wait for that though Wait To see how it performs, it is expected that users will notice higher performance of Galaxy S23 Ultra in demanding tasks like playing video games and less heating of the device. On paper, its power convinces me more.
Note keeps the family spirit alive with built-in S-Pen
More than the curved screen, if there’s one aspect that makes the Galaxy S23 Ultra one of the most unique Android flagships out there, it’s undoubtedly it holds the S-Pen stylus,
Like its predecessor, the Ultra variant is the spiritual successor to the now-defunct Galaxy Note family, but which over the course of its history left behind a large following and helped shape the genre for the first time. phablet And then the current large terminal.
The Galaxy S23 Ultra has a special discreet slot at the bottom to eject and store the pen, which, in addition to writing on the screen, also allows basic remote control: take photos, slide slides, etc.
I am glad that Samsung has decided to keep this format unique in the industry and it will certainly make the Galaxy S23 Ultra a desirable option for those who want the most difference In a somewhat stable smartphone market.
A camera that promises to be one of the year’s best
Its predecessor already had a camera that was one of the best of 2022, and with the Galaxy S23 Ultra it shows Samsung is once again trying to nail down what it learned last year Was.
As far as hardware goes, the biggest innovation is the Galaxy S23 Ultra’s rear cameras 200 megapixel main sensor, an improvement in resolution from last year’s 108 megapixels. Being a branded sensor, better performance can be expected than that of previous terminals that have already used it, such as the Xiaomi 12T Pro.
The main reforms that were already in place last year were reiterated: the Up to 10x optical zoom and 100x optical zoom via periscope, within its quad setup. Even the module-less floating camera design repeats, and actually extends to, the rest of the S23 family.
have to wait again for Wait To take an in-depth look at the camera performance and see if the new modes of night photography, video and RAW and pro photography are enough to win the title of smartphone camera of the year, but a priori it looks promising.