A few days ago, the manufacturer presented its new generation of phones. The Samsung Galaxy S23 series did not arrive alone, as the Korean company also brought new laptops. But it was a very interesting thing: they announced the Samsung XR, the glasses next thing enhanced and mixed with the design, as a great alternative solution to Apple.
The truth is that the manufacturer does not give more information than the existence of this project and that it was born thanks to the cooperation with Qualcomm and Google, two heavy weights in the field of virtual and augmented reality.
In addition, it should be noted that LG once had its own VR division. We are talking about their Samsung Gear VR, a product that was initially well received in the market, but was eventually abandoned due to a lack of content. There simply weren’t enough apps and games to make this project worthwhile beyond mere curiosity.
But Samsung’s first foray into VR shows the technology has a long way to go. And now that it is beginning to establish itself in more and more parts, the Korean society does not want these trains to fall apart. Especially if you consider that Apple is already working on its plan that will be presented this year.
Now, with Samsung’s announcement, we can expect a lot from the new smart glasses. First of all, Samsung Display, its screen division, has shocking technologies, and one of the great indicators in the manufacture of microled panels, which offer quality without any doubt.
Samsung Gear VR
So it is clear that the multimedia section will be high. In addition, Samsung has known how to choose its partners very well. On the other hand, we have Qualcomm as a big player in the mixed business sector.
First of all, its Snapdragon AR2 processor is the SoC used by leading firms in the region to bring virtual and augmented reality headsets. For example, different versions of Meta Quest on this Qualcomm chip.
In addition, it is known that Qualcomm will present the new second generation Snapdragon XR2 this year, so it makes all the sense in the world for Samsung XR to launch this complete SoC, which promises a significant energy improvement, as well as an increase in performance. to the former first generation
Why is it associated with Google? Well, because they are strategic partners and direct competitors of Apple. Bear in mind that Wear OS 2 is an operating system for wearables developed jointly by both brands. And Google’s ARCode tool, which allowed augmented reality to be brought to all types of mobile devices.
So it makes perfect sense that Samsung is betting on Google as a great second partner for smart glasses. As for the release date of the Samsung XR, it is a complete mystery at the moment, but it could be in September.
Mainly because it’s the day that IFA will be held in Berlin, one of the biggest fairs in the technology sector, and an ideal for LG to show the Samsung XR mixed glass thing to the public.