Things are going very badly for the Entertainment Software Association, Reedpop and E3 2023. According to the American media IGN, both SEGA and the Chinese publisher Tencent have decided not to participate in this year’s fair, thus joining Sony. generating about its effect, as such.
“After careful consideration, we have decided to participate as an exhibitor at E3 2023. We look forward to sharing more information about announced and unannounced projects in the future.” A Sega spokesperson said
Worse yet, the American media confirms that other companies will also decline, which is all they need as a public announcement.
For its part, independent game publisher Devolver Digital has also announced that it will not host its traditional face-to-face event, parallel to E3, despite the Devolver Direct.
“We also confirm that there will not be a satellite event in Los Angeles this year, but we look forward to returning to our beloved parking lot if the opportunity arises for a future event at the Los Angeles Convention Center.”
What’s going on with E3 2023
Shortly before the pandemic, there were already constant doubts about holding E3, every year, because of the costs associated with organizing the event in the Los Angeles Convention Center… and then came the health crisis, forcing many companies to try new ways. as your advertisement.
In 2021, ESA tried to resume digitally E3, with inconsequential results and although the organizers have changed this year, it seems the slowness with which the winner of the return of the convention was established did not allow many participants to help their strategic plan. This, along with the appearance of a competitor in the form of Geoff Keighley’s in-person Summer Games Fest, seems to have put the final nail in the coffin of the traditional E3, which was born in 1995 with a legendary exhibition.
It should be noted that PlayStation and Electronic Arts have been independent from E3 for some time, but old partners such as Microsoft, Nintendo and Ubisoft took everyone by surprise this year by announcing that they will not participate directly, sending a dire signal about the future. . from the expo
