The film industry has been the most affected by sanitary restrictions, power surges, change in habits in the entertainment sector, absence of acclaimed premieres and other adversities that characterized 2022 and even 2021 and 2020. Thus, one of the biggest companies in the industry in Spain: Cinesa, takes stock of this year and reveals how it is preparing to face 2023.
Ramon Biarnés, Managing Director for Southern and Northern Europe at Odeon Cinemas Group, is satisfied with the actions taken this year.
“Between thematic cycles, room reservation packs and the actions of the Synesa business, we can say that in 2022 we have consolidated and launched some of the best bets of the company. The public knows that Cinessa has the courage to try new things and provide accessible new experiences to share with family and friends”, explains the director.
a luxe strategy
The strategy implemented by Cinesa to maintain public appeal is based on a commitment constant for innovation and reinvention Not only technically, but also in terms of content. The company aims to offer a overall experience This enables the audience to enjoy from the moment they buy the ticket till the time they leave the theatre.
For this reason, the company’s expansion plans remain within its LUXE quality standards. In the past year, the company has inaugurated two new structures of excellence: Cinesa Lux Oasis in Madrid, opened in December 2021 in the Oasis Shopping Center, and Cinesa Lux Gerbera in San Sebastián, opened inside Gerbera late last year . Shopping Center.
New entertainment formulas: thematic cycles and personalized services
Throughout 2022, Synesa has reinforced one of its most successful strategies adopted during the pandemic: the thematic cycle, These complement the billboard with stupendous hits that have already released so that movie lovers can once again enjoy on the big screen.
Grouped into thematic cycles, ranging from superheroes to musicals, including movies for the whole family, Spanish comedies or horror and zombies. broadcast of classic bicyclesome sessions devoted to opera and ballet, and oscar cycleSome of the most acclaimed films have been nominated for the prestigious Academy Awards.
In addition, and being aware of the new preferences and needs of the audience, CINESA has launched “Reserve Pack”, A service that allows private clients to reserve a special room for them, be it a birthday celebration, a family reunion or any other type of private event, with the possibility of customizing the celebration.
Reservation of spaces is available for both the CineSa Circuit Room and the Lux Room, and includes a screening of a film from the company’s catalogue, admission and a popcorn and drinks menu, which is valid for 20 people and is expandable upon request .
Currently, it is possible to organize events at Sinesa Gambling, Where anyone can rent a room to play the video game of their choice, in an exclusive experience of the best quality: XXL screen, maximum sharpness in the image and surround sound. This privatization of its services has also been transferred to the business world.
the company has grown stronger Sinesa BusinessIts area is dedicated to companies, offering its space to any type of company that wants to celebrate its corporate events: from private passes for VIP clients or employees, to presentations or congresses, internal conferences, training courses And even to press conferences.
Great Release and Economic Reforms
The year 2022 has also been the year which saw the return of spectacular cinematographic premieres. Among the blockbusters on Billboard, “Avatar: The Sense of Water” stands out, which on its first weekend (December 16) brought together more than 230,000 people in the company’s cinemas. James Cameron’s film was one of the most anticipated films of the year, as its prequel, Avatar also received great response.
The public once again chose CINESA to enjoy premieres in the best-equipped theatres, standout among which are Dolby, IMAX and ISENSE theatres, which combine the best image and sound technologies to deliver a highly immersive experience. In addition, approximately 40,000 employees of the country’s most important companies were able to watch the film through the CineSa Business program.
Films such as “Spiderman: No Way Home” and “Top Gun Maverick” are other titles that have managed to gather a large audience, returning to cinemas to live a magical experience.