Snapchat+ explained: Subscription prices, features, services, and more
June 19, 2022, 03:19 pm
Instant messaging app Snapchat is testing a paid subscription service known as Snapchat+.
This will give users early access to experimental features like viewing their friend’s whereabouts in the last 24 hours and custom Snapchat icons, among others.
The exact nature of the service and details about its launch are yet to be disclosed. However, a one-month subscription should cost €4.59 (approximately Rs 370).
Why does this story matter?
- Snapchat is one of the fastest growing messaging apps in the world and wants to grow its revenue at the same pace.
- For years, it has relied on advertising money and partnerships for growth, but now it’s more tempting to ask users to pay for premium features.
- Snapchat is not the only one to take such a step. Apps like Twitter, Telegram and Google Photos also offer paid subscriptions.
What special features can Snapchat+ offer?
According to app researcher Alessandro Paluzzi, Snapchat+ will offer several exclusive features.
They will include pinning a friend as “#1 BFF” so you can chat with them quickly and display a badge on your profile.
Users will also be able to access a unique Snapchat icon, see their friend’s whereabouts in the last 24 hours, and see how many people re-viewed their stories.
Snapchat has confirmed via a statement that the subscription service is undergoing internal testing.
“We are conducting early internal testing of Snapchat Plus, a new subscription service for Snapchatters.”
“We’re excited about the ability to share exclusive, experimental and pre-release features with our subscribers, and learn more about how we can best serve our community,” the company added.
How much will the membership cost?
Snapchat+ should cost €4.59 (approximately Rs 370) for a one-month subscription, while a six-month plan will cost €24.99 (approximately Rs 2,000). Lastly, the one-year package will cost €45.99 (approximately Rs 3,700).
The brand may also reportedly offer a one-week free trial. Payments will be linked to the user’s Google Play Store account and will automatically renew until the service is cancelled.
