Saturday, February 4, 2023

Social Media for the Hotel Sector by Hotel-Lo Business Academy

Nowadays, an active presence on social networks is essential for companies in the hotel sector. This is because the number of users of these platforms is increasing day by day. Furthermore, they are the ideal channel to gain more visibility, enhance a brand’s image, and generate more visits and reservations.

To take advantage of the possibilities offered by social networks, the Hotel-Lo Business Academy offers a course online social media Practical and with examples from the hotel sector. This way, It is possible to get an overview of what these platforms offer and start designing content strategies and various activities to promote the business,

what is the current role of social media in the hotel industry?

Today, social networks offer more and more development opportunities to companies in the hotel sector. For example, it is common to use these platforms as search engines to find information about accommodation and to read comments from other guests. This aspect needs to be addressed and managed in order to strengthen the image and reputation online of an establishment,

In turn, these channels are also acting as sales channels. In that sense, Facebook has a booking engine and Instagram and Twitter have both included buy buttons. in the same way, Various social networks act as means of communication and customer service,

In this sense, they serve to answer questions before the trip or even after the stay. Hotels with the best status on these platforms usually respond quickly to comments, incidents and claims,

On the other hand, the social media It is a space that is ideal for both dissemination and promotion as well as brand positioning. Now, Short videos are the preferred format for millions of users browsing these channels, Another interesting tool is Live Broadcast. Both resources serve to attract new customers.

subject online of social media by Hotel-Low Business Academy

This training lasts for 37 hours, it develops completely online and includes both theoretical concepts and analysis of practical cases, The course consists of 4 synchronous sessions to interact with the tutor-in-charge.

In this way, it is possible to identify which are the relevant platforms for each company in the hotel sector, start managing digital communities and promote a brand on social networks. On the other hand, students acquire the necessary knowledge to segment the public, analyze the competition and plan actions to improve the presence of a hotel in this digital sector.

thanks for the course online of social media For the hotel sector, provided by the Hotel-Lo Business Academy, it is possible to start using social networks to implement strategies that allow to generate more reservations,

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