sony and honda They previously showed off part of their collaborative work to create a new line of electric cars. In it Las Vegas CES Presented the result of joint work which was announced in March 2022. Sony’s DNA Which enters the automotive industry in style.
Initial talks between the two companies resulted in a joint venture called Sony Honda Mobility Inc The final construction of which became official in the summer of 2022. AFEELA is the first of a whole range of electric cars to hit the markets in 2026-2027. Honda’s E: architecture platform will serve as the mechanical foundation. Sony Mobility will use its parent company Sony Corp’s technologies to reach its software and sensor technologyIn addition to providing multimedia content requested by its occupants.
How is all this paid for?
Weeks after officially launching AFEELA, first talk about joint venture prices and its strategy so that its future customers can pay it. While the selling price of the car is not yet known, Sony Honda Mobility has already accepted the same. it will be “a little expensive” Partly because of all the technology it will be equipped to ensure its longevity.
President and CEO, Sony Honda Mobility, Yasuhide Mizunobelieves the best formula for its customers will be Rent, It was announced to journalists present at CES: “Replacing a car every three or five years is a very traditional practice. Here’s the big change. The car is always being upgraded and so it’s been in the hands of customers for five to five years.” Can last for 10 years.
talk about technology and Set your vision ten years from now This may be somewhat contradictory. But its makers believe that AFEELA will have the necessary software and computer hardware Stay Well Ahead of the 2030s, In addition to the 45 sensors included, Mizuno said it will have A chip with 800 trillion operations per second (TOPS) of Qualcomm which ensures that it will be sufficient to allow Level 3 and Level 4 Autonomous Driving,
To reduce the cost of monthly installments, future AFEELA customers can decline updates, This contradicts the plan to keep the car running during those ten years. For that, the owners have to pay the full fees. Without knowing its cost, it is not possible to objectively analyze the economic viability of the Sony and Honda plan.
Mizuno also assured that the company is planning A complete range of electric vehicles coming with AFEELA It will go on sale in the US and Japan in late 2026, and in Europe in early 2027. This will eventually be joined by an electric SUV followed by a second saloon and a VMP (multi-purpose vehicle).