The proportion of battery-operated models reached 21% of the total for the first time. Tesla is one of the reasons. Almost 180,000 units have already been sold over the course of the year.
For the first time, Sales of 100% electric cars reached a market share of 21% in Europe. It happened last August. Although the data hides the two or three speeds at which the Old Continent moves in this matter. In our country this rate was three times lower and even lower in Italy, where it was only 5.1%. Without abandoning the major markets, it reached 17.3% in France, rose to over 20% in the United Kingdom and shot up to almost a third of registrations in Germany. In fact, more than half of all battery-powered cars (BEVs) sold in August were purchased by buyers in this country.
The data from Portugal (every fifth registration) also reflects us, since its income level is lower than that of Spain, so other levers, such as fiscal ones, work better. cases of Iceland (60% market penetration) and Norway (eight out of ten sales) allow no comparison We quote them because they represent the extreme case.
August’s events have also resulted in demand for BEVs exceeding that of diesel cars for the second time this year (12.5% of operations). Although the growth of battery-powered models also came at the expense of gasoline cars, who continue to be the kings of the market, but whose share has fallen by six percentage points compared to the previous year and stands at 32.7%.
Thirteen months on the rise
Taking all technologies into account, approvals were achieved in the EU 787,626 units, with a growth of 21% This is the thirteenth consecutive month of growth. So the cumulative figure for the year now stands at 7.1 million units, up 18%, down 21% compared to pre-pandemic volumes.
Actually, This market weakness would also be the reason for the (comparative) rise of battery-powered cars: Those who have more financial security buy new cars in an environment of almost constantly rising prices. While many others – and the Spanish example is exemplary – have to opt for the used market and not necessarily used cars or zero-kilometer vehicles.
Another factor is undoubtedly the aggressive pricing policy Tesla: 179,155 units were registered between January and August, with a spectacular growth of 192%. It is the largest among all manufacturers present in the EU, at the expense of knowing MG’s data, well positioned among BEVs but also with an important portfolio of cars with internal combustion engines. By June, the British brand, now in the hands of China’s SAIC, had already exceeded 100,000 cars. Acea did not provide this number.
If that of the rest, with Volkswagen is again at the top for the month and the year. Its 782,687 cars in 2023 are an unattainable number for Toyota (457,000 cars); Renault (416,628) or Peugeot (403,000 cars). What should be highlighted is the good performance of the premium brands, especially Audi with 386,000 registrations.