Spanish brand EBRO is back, After an absence of more than 30 years, the manufacturer has come back to life in the hands of an unnamed electric pick-up that will begin to be produced during the fourth quarter of 2024 at the D-Hub in the Barcelona free zone; That is, in old Nissan facilities.
Attendees of Automobile Barcelona 2023, the event chosen to showcase the van’s first prototype, will have noticed that the new model is based on the Nissan Navara, which was recently manufactured at the said centre. The choice of this base of recognized solvency is a guarantee of the smooth running of the project, Because
Although any company can build a prototype, most startup They crash while going into series production. EBRO not only has a plant, but also All necessary tools to assemble the pick-up, Furthermore, former Nissan employees are familiar with both the Navara and the production of electric vehicles, as the e-NV200 van left the factory.
EBRO plans to add a total of 150 people to its workforce in the coming years, mainly in the sales and marketing sectors. The firm, which is backed by the renowned presenter and adventurer Jesus CallejaThe reindustrialization of the Zona Franca plant will contribute indirectly to the pool’s hiring of some 1,200 employees.
EBRO will also make an electric van
«It is a historic moment for us and for the automotive sector in Spain and Catalonia. EBRO marked an era in our country and contributed to the industrialization of one of the productive heartlands of the region»explain pedro calef EBRO CEO.
«Right now, after this heart that was Barcelona’s free zone for so many decades closed, initiatives like ours are allowing it to recover its pulse. We have an exciting project that will create jobs To produce electric industrial vehicles that also contribute to sustainable mobility in the professional sector”.
This project is being considered, promoted by Jeton Racing, Associated Press Brothers, BTech and Nexus Projects Estimated production capacity of 50,000 vehicles per year by 2027, We’ll also find other models in the EBRO range, including an electric van derived from the e-NV200.
The fixed pick-up will feature two electric motors capable of providing 299 CV (220 kW) of power and a 100 kWh battery. 440 km range, It will be approved for five passengers.
Compared to the original Navara, the EBRO proposal stands out for looks a completely redesigned front (including round Hella optics and a more aggressive bumper) and a slightly different rear. Inside, the main change is found in the form of a generously sized touch screen.
First, EBRO looks like a realistic project with signs of bearing fruit, It has the necessary ingredients to achieve this: the brand is backed by several well-known companies, the technological development of its first model is very advanced (prototypes have been running for at least a year), it has the productive means to produce its vehicles. are to market, and the stated deadlines are realistic.
