Thursday, October 21, 2021

Spanx, the shapewear pioneer, may be selling itself, and is interested in private equity.

As people are starting to squeeze into form-fitting clothing again, shapewear brand Spanx has tapped Goldman Sachs to explore options including sales, reports the DealBook newsletter based on multiple sources familiar with the situation.

Any deal could value Spanx at $1 billion or more and allow brand founder Sarah Blakely to own some ownership in the company. Spanx generated $300 million to $400 million in revenue over the prior year, and $50 million to $80 million in operating income.

The people spoke on condition of anonymity because the conversation was confidential. Spanx did not respond to multiple requests for comment.

The brand has attracted interest from private equity firms including Carlyle, whose previous investments in brands include Beautycounter, OGX and Supreme, and TPG, which has invested in Anastasia Beverly Hills.

The week before Easter saw a 50 percent increase in sales of women’s clothing compared to the same week in 2019. NPD. According to, which could indicate demand for shapewear as the lockdown lifts and people return to the office and go out more. But the key to shapewear’s post-pandemic success will be products that will maintain the level of comfort we’ve seen working in loose clothing over the past year and a half. And it’s hard to predict post-pandemic style trends that even professional forecasters take for granted.

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Founded more than 20 years ago, Spanx has become synonymous with the product it sells, as with Kleenex tissue. This has given rise to rivals like Kim Kardashian’s Skims, which recently cost $1.6 billion, which differentiates itself with modern cuts and a wide color assortment. And Spanx has faced pushback between its focus on body neutrality and its rejection of a “culture of perfection.” Seeking new developments, Spanx has expanded beyond undergarments into denim, swimsuits and undershirts for men.

Ms Blakely has long opposed selling or taking the company public. But with private equity firms spending idle capital and valuations on growth, consumer brands are eyeing higher paydays. Online fashion retailer Ssense announced first fundraiser earlier this month in its 18-year history, which valued the company at more than 5 billion Canadian dollars ($4 billion). Several other brands—including Allbirds and . Are included warby parker – Planning a public listing.

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