The 2023 Kia Sportage was selected as one of the winners of Ward’s 10 Best Interior & UX Awards. Completely redesigned for the 2023 model year, the Sportage earned high marks for its easy-to-use controls and center display, as well as its comfortable and unique interior.
“We are honored that Wards editors have recognized the attention we put into enhancing the Sportage in-cabin experience,” said Steven Center, Chief Operating Officer and Executive Vice President, Kia America. “Our designers worked hard to transform the interior into a pleasant space and we are proud that this concept resonated with the experts at Ward.”
To determine the winners, Ward’s team evaluated new or deeply redesigned vehicle interiors as well as user experience technology. The score is based on a variety of metrics, including: design and aesthetics, comfort, materials, finish and build quality, connectivity and infotainment, displays and controls, advanced driver assistance systems, and value.
“Wards judges are always looking for the best interior and best user experience in vehicles at a fair price, and with the Sportage Hybrid we couldn’t ask for more,” says Wards editor and Wards 10 Best Interiors & UX judge Christy Schweinsburg. “Our test vehicle had an incredible array of features that we loved, including lots of soft-touch surfaces, an attractive red and black color scheme, quick phone pairing, dual 12.3-inch curved screens, and head-up screens. , a dazzling welcome animation, as well as multi-function climate and audio controls and generous cargo space.
Featuring the brand’s new “Opposites United” design philosophy, the 2023 Sportage interior was inspired by high-end modern architecture, furniture and exterior products, designed with exclusive and thoughtful features, including an available Dual Widescreen Curved Screen which integrates the instrument panel and the central screen. As part of the update, the 2023 Sportage features a modernized exterior design, larger dimensions, a more powerful 2.5-liter L4 engine paired with a new 8-speed automatic transmission, as well as the recently added X- There is also a line variant.
